The global market for women’s health and beauty supplements is projected to reach USD 89.25 billion by 2032, growing from an estimated USD 60.00 billion in 2024. This growth reflects a compound annual growth rate (CAGR) of 5.12% during the forecast period from 2025 to 2032, according to a report by SNS Insider.
Several factors are driving this market expansion, including a rising emphasis on personalized nutrition, preventive health practices, and evolving beauty standards. In 2024, the United States accounted for approximately USD 12.95 billion of the market, with expectations to grow to USD 18.97 billion by 2032. The increase is attributed to a growing consumer interest in holistic wellness and the adoption of supplements that support hormonal balance, skin health, hair growth, and overall vitality.
With heightened awareness about nutritional deficiencies, aging, and the advantages of preventive healthcare, women are increasingly integrating dietary supplements into their daily routines. This trend is further fueled by technological advancements in nutraceutical science, personalized supplementation, and improved regulatory clarity in the market.
Market Segmentation Insights
The women’s health and beauty supplements market features several segments, each exhibiting distinct growth patterns. The general women’s health segment dominated with a market share of 33.07% in 2024. This is largely due to the increasing prevalence of preventive healthcare and awareness about hormone balancing and nutrient deficiencies.
Among emerging segments, postnatal supplements are experiencing the fastest growth rate, with a CAGR of 6.18% over the forecast period. This growth is driven by rising postpartum recovery needs, lactation support, and increased awareness of maternal nutrition.
In terms of product type, vitamins held a significant market share of 32.94% in 2024. They are essential for combating malnutrition, enhancing immunity, and promoting skin, hair, and bone health. The botanicals segment, which is gaining momentum, reported a CAGR of 6.91%, reflecting a consumer shift towards natural, plant-based ingredients.
Regional Dynamics and Key Players
As of 2024, the North American region held a market share of 27.60%, supported by advanced healthcare infrastructure and a high level of consumer knowledge. However, the Asia Pacific region leads overall with a market share of 38.73%, driven by a substantial female population and a burgeoning middle class increasingly interested in preventive healthcare.
Key players in this competitive market include Amway Corporation, GNC Holdings, Herbalife Nutrition Ltd., and Nature’s Bounty, among others. These companies are responding to consumer demand with innovative product launches. For instance, in April 2025, Amway introduced Nutrilite Women’s Hormonal Balance, targeting menopausal support with phytoestrogens, reflecting a growing demand for plant-based solutions among aging women.
Similarly, in June 2025, GNC expanded its Beauty Essentials Gummies line with new collagen-boosting formulas aimed at enhancing skin hydration and elasticity, catering to consumer preferences for convenient beauty products.
The report also highlights several exclusive sections, including insights on environmental compliance metrics, capacity utilization rates, supply chain disruption indices, and technological adoption rates. These sections provide a comprehensive view of production efficiency, sourcing risks, and trends in consumer preferences, which are vital for stakeholders in this growing market.
For more detailed insights, including consumer demographics and behavior analysis, the full report is available through SNS Insider. The continuous evolution of the women’s health and beauty supplements market reflects broader trends towards holistic wellness, enabling consumers to make informed choices about their health and beauty needs.