The landscape of dating is shifting as many single women are opting to forgo makeup on first dates, a choice experts endorse as beneficial. This trend, particularly among Gen Z and Millennial women, reflects a growing desire for authenticity and self-acceptance in romantic encounters.
A viral TikTok video by user Madison Oud has captured the attention of social media, where she describes the liberating experience of attending a date without makeup. Her sentiment resonates with many, as comments reflect a collective realization: “Men don’t do their makeup,” one user remarked, questioning the expectations placed on women. This movement is not just about saving time or avoiding the stress associated with makeup application; it signifies a deeper shift in dating culture.
Understanding the Shift in Dating Norms
Licensed clinical psychologist Janine O’Brien shared insights with Bustle, emphasizing the clarity that comes with presenting oneself without cosmetic enhancements. “If someone you date loses interest simply because you weren’t wearing makeup, that’s useful information,” she explained. This perspective suggests that individuals who prioritize superficial appearances may not be suitable partners in the long run.
Moreover, O’Brien notes that appearing without makeup can communicate confidence and authenticity, traits that are increasingly attractive in today’s dating scene. “It may communicate confidence, self-acceptance, and authenticity,” she stated, highlighting the irony that these qualities might be more appealing than any makeup could provide.
Some women are intentionally saving their glam for later dates, choosing to reveal their full selves only after determining a potential partner’s reliability. This approach is less about strategy and more about resetting expectations in dating. It fosters a sense of mutual effort, ensuring that both parties are invested in the interaction.
The Rise of Matchmaking Services
As the no-makeup trend gains traction, a parallel development is emerging in the dating world: the decline of online dating apps in favor of traditional matchmaking services. According to Adam Cohen-Aslatei, director of Tawkify, matchmaking has reached unprecedented popularity. “Matchmaking in this country has never been more popular,” he noted, citing a record month for the company last year.
This shift indicates a broader cultural move away from curated online profiles towards more genuine interactions. Many individuals are seeking connections based on compatibility rather than polished images. The new dating philosophy seems to embrace the idea of showing up as one truly is, without the pressure to conform to societal standards.
As this trend continues to evolve, it appears that women are increasingly prioritizing their comfort and authenticity over preconceived notions of attractiveness. The message is clear: if a date cannot appreciate one’s natural self—under-eye circles included—then they were unlikely to accept deeper aspects of a relationship.
In a world where first dates can often feel like high-pressure performances, this movement towards embracing authenticity promises a refreshing change in the dynamics of modern dating.