Westword, a prominent publication based in Denver, is actively seeking an audience strategist to enhance its reader engagement across various digital platforms. This role aims to support the newspaper’s ongoing efforts to adapt to the evolving landscape of digital journalism, where audiences are increasingly fragmented and consume news in diverse formats.
Since joining Voice Media Group in January 2023, Chelsey, the editorial director, has overseen significant advancements in audience development. The organization has expanded its team to include dedicated social media editors, an SEO specialist, and a part-time audience strategist focused on newsletters. These initiatives have contributed to remarkable growth, with social media channels now boasting over 2.3 million followers and achieving 334 million impressions in 2025. Additionally, the newsletter subscriber base has reached more than 578,000 individuals.
As audience development becomes increasingly critical in the media industry, Westword recognizes the need for an innovative strategist who can effectively analyze audience insights to inform editorial decisions. The selected candidate will be responsible for driving audience growth through creative problem-solving and an understanding of digital trends. This hybrid role combines editorial judgment with audience development skills to enhance reader loyalty and broaden the publication’s impact.
Key responsibilities include analyzing audience data across various platforms, managing newsletters, and collaborating with editors to ensure the homepage reflects the most pressing stories. The strategist will also play a role in developing engaging content, including quick-hit trending stories and alerts for breaking news. A strong focus on search engine optimization (SEO) will be crucial, as the strategist will work closely with editorial teams to craft headlines that maximize reach and engagement.
Westword’s commitment to independent journalism is evident in its funding model, which increasingly relies on reader support rather than traditional advertising. The organization is currently aiming to raise $50,000 through voluntary contributions, emphasizing the importance of community support in maintaining its operations.
The position is based in Denver, and candidates must have a robust understanding of audience behaviors, SEO practices, and digital content strategies. The ideal applicant will possess excellent writing and editing skills, enabling them to create compelling copy across various formats.
Westword is dedicated to fostering a diverse and inclusive environment within its team. The organization encourages applications from individuals of varied backgrounds, including women, veterans, people with disabilities, and individuals from underrepresented communities.
As Westword prepares for the challenges of an evolving media landscape, it seeks an audience strategist who can navigate the complexities of digital engagement and contribute to the ongoing success of the publication.