UPDATE: Cosmetic clinics across affluent areas like Manhattan, Beverly Hills, and Newport Beach are experiencing a dramatic surge in clients seeking “ski bunny face” procedures just ahead of the winter season. This trend, aimed at achieving a fresh and sculpted look for ski trips, is transforming how the wealthy prepare for their winter getaways.

With winter trips looming, clinics report an unprecedented increase in bookings. Dr. Jeffrey Lisiecki, a prominent plastic surgeon in Manhattan, noted that fall bookings have more than doubled in recent years. Facelifts now start at around $40,000, while procedures like blepharoplasty and fat grafting average $7,500. “Many of these patients want to be fully healed in time for ski season,” he explained.

The “pre-ski glow-up” isn’t limited to surgical enhancements. Courtney Coons, NP at PERK Plastic Surgery in Beverly Hills, revealed that Botox and Daxxify injections have surged by 40% between November and January. Laser treatments and photofacials have also seen a staggering 50% increase, as clients strive to refine their skin before hitting the slopes. Their exclusive Pre-Après package costs approximately $11,723, comparable to a luxury week in Aspen.

In Newport Beach, Dr. Goretti Ho Taghva reported a remarkable 60% increase in regenerative treatments like Sculptra and EZ-Gel. She noted a shift in client preferences: “Patients are opting for lift and contour without the bloated look, especially at high altitude.” Her clinic’s “Après Glow by LEA” package features ultrasound tightening and HydraFacial treatments tailored to combat high-altitude skin challenges.

Dermatologists are urging caution amid the ski season rush. Dr. Kristina Collins from Austin Skin noted a staggering 150% increase in “pre-ski glow” appointments year-over-year. She emphasized the importance of foundational skin health, stating, “Cold weather, altitude, and UV exposure can wreak havoc on skin.” Her advice includes using a ceramide-rich moisturizer under SPF 50 and antioxidant serums to protect against harsh winter conditions.

Whether driven by self-care or slope-side vanity, it’s evident that the hottest accessory this winter is a $10,000 face, perfectly prepped for après selfies before the first run. As winter approaches, the race for beauty enhancements is in full swing, with clients eager to flaunt their flawless looks in the chicest mountain settings.

Stay tuned for more updates as this trend evolves and affects luxury ski destinations worldwide.