URGENT UPDATE: West Michigan is bracing for significant snow showers that will last until 7 p.m. EST today, as confirmed by the National Weather Service. The warning affects several counties, including Mason, Muskegon, Kalamazoo, and others, prompting local authorities to advise caution for all travelers.

According to the report issued at 3:50 p.m. EST, light to moderate snow is already impacting the lakeshore and extending into the US 131 corridor. Snowfall rates could reach up to one half an inch per hour, with visibility dropping to less than one mile in areas experiencing steadier bands of snow.

Travelers should be aware that reduced speeds are reported along major highways, particularly I-196 from Holland to South Haven and I-94 from Kalamazoo to the lakeshore. Portions of US 31 are also affected. With temperatures plummeting into the teens, snow accumulation is expected to be significant, with total totals ranging from 1 to 2 feet in some areas, and isolated locations possibly exceeding 2 feet.

The weather service warns that conditions could lead to hazardous travel this evening, as snow will accumulate quickly. Residents are urged to stay updated on the latest weather reports and avoid unnecessary travel during this time.

As the snow continues to fall, many in West Michigan are sharing their experiences online, with social media buzzing with images and updates. This developing weather situation is not only affecting road conditions but also disrupting daily activities, as many prepare for a potential snow day.

Stay tuned for further updates as this winter weather event unfolds across West Michigan.