CHICAGO – Universal Destinations & Experiences, the themed entertainment arm of Comcast NBCUniversal, has announced plans to launch a second location for its Universal Horror Unleashed experience in Chicago. This year-round, immersive horror attraction will be situated on Chicago Avenue at the former Tribune Distribution Center, bridging the River North and West Town districts.
Immediate Impact
The decision to expand into Chicago reflects Universal’s strategy to reach new audiences through innovative concepts. Chicago, with its vibrant cultural scene and status as a major tourist hub, was a strategic choice for the new venue.
“Universal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round,” said Page Thompson, President, New Ventures, Universal Destinations & Experiences.
Key Details Emerge
The Chicago venue will be the first Universal-branded experience in the Midwest, offering a unique mix of horror-themed entertainment, food, and retail. Visitors can expect spine-chilling environments and themed craft cocktails, alongside exclusive merchandise.
Industry Response
The expansion comes at a time when Universal is actively growing its global footprint. Industry experts view this move as a bold step into a new market that aligns with the company’s broader growth strategy.
By the Numbers
- First Universal Horror Unleashed location announced in January 2023
- Chicago venue marks the first Midwest location
- Universal Epic Universe recently opened in Orlando
What Comes Next
The Chicago venue is part of a series of new developments by Universal Destinations & Experiences. These include the upcoming opening of Universal Horror Unleashed in Las Vegas in August 2025, and the launch of Universal Kids Resort in Texas in 2026.
Background Context
The original Universal Horror Unleashed concept was announced in January 2023, with the first location set to open in Las Vegas. This expansion into Chicago represents a significant milestone for Universal, as it continues to innovate and expand its entertainment offerings.
Expert Analysis
According to entertainment industry analysts, Universal’s decision to expand into Chicago is a calculated move to capitalize on the city’s rich cultural landscape and its potential to attract a diverse audience.
Regional Implications
The introduction of Universal Horror Unleashed in Chicago is expected to boost local tourism and create new job opportunities. The move is seen as a win for the city, enhancing its reputation as a leading destination for entertainment.
Timeline of Events
- January 2023: First Universal Horror Unleashed location announced
- August 2025: Scheduled opening of Las Vegas venue
- 2026: Launch of Universal Kids Resort in Texas
- 2031: Planned opening of a new theme park in the UK
The announcement of the Chicago venue is part of Universal’s ongoing efforts to expand its global presence and offer innovative entertainment experiences to new markets. As the company continues to grow, it remains committed to delivering unforgettable experiences that captivate audiences worldwide.