BREAKING NEWS: The Ultimate Fighting Championship (UFC) has officially announced a groundbreaking shift away from its traditional Pay-Per-View model as part of a massive $7.7 billion deal with Paramount+. This urgent update comes amid the company’s acquisition by Skydance Media, which has been bolstered by support from President Donald Trump.
This historic move marks a pivotal moment in sports broadcasting, as UFC fans in the U.S. will now have unprecedented access to all UFC content without the hefty Pay-Per-View fees. UFC President Dana White emphasized the significance of this transition, stating, “For the first time, fans will have access to all UFC content without a Pay-Per-View model, making it more affordable and accessible to view the greatest fights on a massive platform.”
The deal, confirmed earlier today, includes coverage of 13 marquee events and 30 Fight Nights, all available on Paramount+ and some events also simulcast on CBS. This strategic partnership aims to enhance Paramount’s streaming offerings and restore its reputation in the competitive media landscape.
Paramount CEO David Ellison expressed excitement regarding the collaboration, stating, “I couldn’t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC.”
With over 350 hours of fighting footage now available, Paramount is heavily investing in content designed to push its Paramount+ platform ahead of the competition. This move not only benefits UFC fans but also signals a significant shift in how sports content is consumed in the digital age.
As the deal unfolds, industry experts will be watching closely to see how UFC’s new streaming strategy impacts viewership and revenue. The move away from Pay-Per-View reflects broader trends in media consumption, where accessibility and affordability are paramount for attracting large audiences.
Stay tuned for further updates as this developing story evolves and the implications of this landmark deal become clearer.