BREAKING: Twix has just announced the launch of its latest flavor, Snickerdoodle, but early reviews are raising eyebrows. Many fans are left feeling underwhelmed by what appears to be a missed opportunity for true innovation in the beloved candy bar.
The Snickerdoodle Twix, which hit shelves this week, features a caramel layer infused with a hint of cinnamon. However, critics argue that the change is minimal and lacks the essence of an actual snickerdoodle cookie. Instead of introducing a new cookie into the mix, Twix opted for a mere cinnamon enhancement, leading to what some are calling a “cookie crime.”
Food reviewer Nick, who documents his taste tests on social media, expressed his disappointment after trying the new flavor. “It’s Twix with an artificial burst of cinnamon in the caramel,” he remarked. “The tweak is minor, but it adds a fun bend of flavor—closer to a stick of Big Red Gum than an actual snickerdoodle cookie.”
The launch comes at a time when candy enthusiasts are eager for innovative flavors, especially after Twix’s successful past variations like cookie dough and peanut butter. However, Nick’s review suggests this latest offering is more of a “celebrity guest star” than a substantial addition to the Twix lineup.
Fans have taken to social media to voice their frustrations, with many arguing that Twix has “committed egregious embellishment” and failed to deliver on the promise of a true snickerdoodle experience. The sentiment is clear: this cinnamon-laden version simply does not live up to expectations.
So, what’s next for Twix? As consumers continue to share their feedback, it remains to be seen whether the company will take this criticism to heart and consider a more authentic approach in future releases. For now, candy lovers may want to stick with the original Twix formula, which has stood the test of time.
Stay tuned for more updates on this developing story and other food trends. Follow Nick on Instagram (@NickAteIt) and TikTok for more “I Ate It” coverage, where he eats so you don’t have to.