President Donald Trump has reversed his stance on TikTok, transforming the app he once sought to ban into a key platform for political engagement. As of now, Trump-related videos have amassed an astonishing 339 billion views, reflecting a significant digital presence as he builds a following exceeding 16 million on the platform.
During his first term, Trump repeatedly pushed for a ban on TikTok, citing national security concerns related to its Chinese ownership. In a surprising turn, he joined the app in 2024, recognizing its potential to connect with millions of voters, particularly younger demographics who dominate TikTok’s user base. His inaugural post featured a lively scene from a UFC fight in Newark, New Jersey, where he engaged with fans and encouraged interaction.
Record-Breaking Views Showcase Trump’s Digital Influence
According to a year-in-review graphic shared by Trump on Truth Social, videos tagged with #Trump have reached approximately 339 billion views since the app’s inception. In 2025, content under the #MAGA tag alone garnered around 201 billion views, while posts specifically related to Trump contributed an additional 166 billion views. This surge in viewership highlights the significant impact of critical events, including Trump’s inauguration, announcements of peace deals, and prominent public appearances, which have all contributed to viral spikes in engagement.
Follower Growth and Competition on TikTok
With over 16 million followers, Trump stands as one of the most-followed political figures on TikTok. Despite this achievement, he trails behind the platform’s most prominent creators. Leading TikTok personalities include Khaby Lame with more than 160 million followers, Charli D’Amelio at 156 million, and MrBeast at nearly 124 million. The official TikTok account also boasts over 92 million followers, showcasing the competitive landscape of content creation on the platform.
In December 2025, it was reported that TikTok entered into binding agreements with a consortium of investors, including Oracle Corp., Silver Lake, and the Abu Dhabi-based investment firm MGX, to establish a new U.S.-based entity for TikTok. This move aims to address regulatory concerns while enabling the app to operate more securely within the United States.
As Trump continues to leverage TikTok as a platform for political messaging, the app’s evolving role in his campaign strategy demonstrates the growing intersection of social media and politics in the modern landscape. The substantial viewer engagement and follower growth signal a powerful shift in how political figures can utilize digital platforms to connect with constituents directly.