UPDATE: Kansas City Chiefs tight end Travis Kelce has just announced a significant investment in the Six Flags theme park brand, partnering with hedge fund Jana Partners. This partnership, revealed on October 21, 2025, represents a bold move in the world of entertainment and investment.
In a compelling Instagram post, Kelce expressed his excitement, stating, “To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!” This announcement is part of Kelce’s expanding business empire, which is gaining traction alongside his NFL career and high-profile engagement to pop superstar Taylor Swift.
Not only is Kelce a three-time Super Bowl champion, but he is also cultivating a diverse portfolio of ventures that includes a newly opened restaurant and a successful podcast. His net worth is estimated at $70 million, according to Forbes.
Kelce’s investment in Six Flags follows the hedge fund’s acquisition of nearly 9% of the theme park’s stock, valued at approximately $200 million. This strategic move has driven a surge in Six Flags’ share price, which jumped by nearly 18% on the day of the announcement.
In addition to his investment endeavors, Kelce has co-founded the 1587 Prime steakhouse in Kansas City with his teammate Patrick Mahomes. The restaurant has quickly gained popularity, with all reservations booked until late October 2025. Moreover, Kelce’s podcast, New Heights, launched in September 2022 with his brother Jason, was recognized as the Podcast of the Year at the 2024 iHeartPodcast Awards and secured a lucrative $100 million deal with Amazon’s podcast network.
As Kelce continues to build his brand off the field, fans and investors alike are eager to see how his ventures evolve. The excitement surrounding his latest investment in Six Flags underscores not just his business acumen but also his ability to connect with audiences beyond football.
Stay tuned as we follow Travis Kelce’s journey in expanding his influence in both sports and entertainment, impacting fans and families across the globe.