The wig industry is experiencing a significant innovation with the launch of The Renatural’s premium hyper-realistic wig line, the Signature Wig Collection. On October 22, 2025, the Brooklyn-based company announced its latest offering, which features a patented robotics system that creates wigs with a realistic appearance of skin and scalp, eliminating the need for lace, glue, or tape.
The Renatural has successfully raised $4.2 million in a Seed funding round led by Watchfire Ventures, with notable participation from investor Mark Cuban and Ingeborg Investments. This funding will support the scaling of production and the launch of the new collection, which aims to set a new standard in the wig market.
Aasiyah Abdulsalam, the founder of The Renatural, previously made waves in the beauty industry with her invention, The Wig Fix, which was the first patented product in the wig sector in over six decades. Since its launch in 2020, The Wig Fix has generated nearly $3 million in revenue and sold over 80,000 units worldwide. Abdulsalam’s vision for The Renatural focuses on creating wigs that are not merely accessories but extensions of personal identity.
The Signature Wig Collection is crafted using a proprietary blend of materials that is three times thinner than traditional lace wigs. This allows for a natural hairline that seamlessly integrates with the wearer’s scalp, utilizing body temperature for a realistic finish. Each wig takes approximately 45 minutes to produce using a machine developed specifically for this purpose, a remarkable contrast to the typical eight-week production time of competing brands.
Abdulsalam emphasized the brand’s commitment to quality, stating, “At The Renatural, wigs are not accessories – they are crafted as extensions of self.” She aims to redefine luxury in hair by ensuring that each piece moves and feels like natural hair, designed to blend effortlessly with a polished look.
The collection includes three distinct styles:
– **Gentle Wave:** A soft texture that offers a natural look, available in shades like Dimensional Rooted Blonde and Natural Black.
– **Deep Curl:** Defined curls that provide volume and a vibrant appearance, offered in Natural Black.
– **Kinky Straight:** A blend of sleek refinement and natural body, also available in Natural Black.
Prices for the wigs in the Signature Collection range from $950 to $1,950, with lengths varying from 12 to 26 inches based on hair texture and color.
Investors in The Renatural also include Olamide Olowe, Co-Founder of Topicals, and initiatives like Black Ambition by Pharrell Williams. Olowe praised Abdulsalam’s innovation, highlighting the transformative impact of the Signature Collection on the industry.
The Renatural’s dedication to innovation has not gone unnoticed, as the brand has received the Glossier Alumni Award and backing from prestigious educational institutions, including Harvard Business School and Yale University.
The Signature Wig Collection is now available for purchase at www.therenatural.com. For ongoing updates and more information, consumers can follow the brand on social media platforms like Instagram and TikTok.
As The Renatural continues to push boundaries in the wig industry, Abdulsalam’s journey from personal challenges to entrepreneurial success showcases the potential for innovation in beauty and personal care.