Thanksgiving 2025 is shaping up to be more expensive for consumers, with significant price increases for traditional meal staples like turkey and canned vegetables. According to data from the U.S. Department of Agriculture and the Bureau of Labor Statistics, shoppers can expect to pay more at grocery stores this holiday season.
The price for “food at home” has risen by 2.7% compared to last year. Notably, the cost of meats, poultry, fish, and eggs has increased by 5.2%. Wholesale prices for whole hen turkeys now average $1.32 per pound, which represents a staggering 40% increase from the previous year, as detailed in the USDA’s livestock, dairy, and poultry outlook report for September 2025.
Several factors contribute to these rising costs, including outbreaks of bird flu affecting livestock and heightened consumer demand. The price for turkeys alone is projected to increase by another 7 cents to 10 cents per pound in the latter half of 2025. A recent study from Purdue University indicates that consumers may pay an average of $2.05 per pound for turkeys, making a typical 15-pound turkey cost approximately $31.
Despite the overall increase in prices, some retailers have managed to offer competitive pricing. For instance, Walmart is selling Butterball turkeys for just 97 cents per pound, the lowest price since 2019. This pricing strategy is made possible through contracts established before the holiday season demand. Such agreements allow retailers to provide discounts and specials, according to reports from The Associated Press.
In addition to turkey, prices for canned fruits and vegetables have also risen, with increases of 4.8% and 4.9%, respectively. These items are essential for holiday dishes like pumpkin pie filling and cranberry sauce. Although the price index for fresh fruits and vegetables has seen a slight increase of 1.2%, consumers might find savings by opting for frozen vegetables, which have actually decreased by 0.7% in price.
To help mitigate costs, major retailers are introducing meal deals ahead of Thanksgiving. These packages can range from $20 to $100, depending on whether shoppers choose brand name or store brand products. For instance, Aldi is offering a $40 Meal Deal that serves up to ten people. Additionally, H-E-B provides various low-cost prepared meal options designed for easy entertaining.
As consumers prepare for the Thanksgiving holiday, they are encouraged to shop around and consider different options to create a festive yet budget-friendly feast. With rising prices affecting many staple items, strategic shopping can help families enjoy their celebrations without breaking the bank.