URGENT UPDATE: Tesla is set to launch a groundbreaking gifting feature for its Full Self-Driving (FSD) trials just in time for the holiday season. This feature, confirmed by Tesla executive Raj Jegannathan, will allow current Tesla owners to gift a 30-day trial of FSD (Supervised) to friends and family, potentially transforming user adoption rates before Christmas.
This strategic move aims to boost subscriptions and enhance Tesla’s revenue amidst increasing competition in the electric vehicle market. As part of Tesla’s ongoing efforts to refine its semi-autonomous driving technology, the gifting feature is expected to roll out shortly, capitalizing on the festive gifting spirit.
Details emerged on November 12, 2025, indicating that the new program will integrate seamlessly with Tesla’s app, allowing users to send trial subscriptions directly to others. Jegannathan emphasized the timing, stating, “We’re excited to ship this feature before the holidays, making a great gift for owners just in time for Christmas.”
Tesla’s FSD (Supervised) is available via $99 monthly subscription or a one-time purchase, with the trial serving as a critical tool to showcase the technology’s capabilities. This initiative follows a similar promotion in March 2024, where Tesla offered a one-month free trial to U.S. customers, as reported by WardsAuto.
The push for FSD adoption comes amid scrutiny over its performance. A September 2025 report from Forbes raised concerns about FSD’s reliability, highlighting incidents where it failed to respond correctly to street signs. Despite these challenges, CEO Elon Musk continues to advocate for the technology as vital to Tesla’s future.
The gifting feature could create a viral effect among Tesla enthusiasts, significantly impacting Tesla’s market position. Analysts predict this initiative will increase the user base without hefty marketing expenses, tapping into seasonal trends similar to Tesla’s previous promotions.
Social media reactions have been overwhelmingly positive, with users on platform X (formerly Twitter) expressing excitement over the potential for sharing FSD experiences. Posts from accounts like Whole Mars Catalog have previously highlighted holiday promotions, reinforcing community enthusiasm for Tesla’s technology.
Industry experts believe that this move could set a precedent for other automakers to follow in subscription-based autonomy. As noted by publications like SlashGear, the $99 monthly fee is attractive, and Tesla’s model may pressure competitors to explore similar offerings.
Looking ahead, this initiative aligns with Tesla’s broader strategy to democratize access to cutting-edge autonomous driving technology. By enabling gifting, Tesla not only fosters loyalty but also accelerates the shift toward autonomous vehicles in everyday life.
As Tesla prepares for this launch, the implications for the automotive industry could be profound, marking a pivotal moment in the evolution of vehicle technology and consumer engagement. Stay tuned for further developments as Tesla rolls out this innovative feature.