Tenpin Entertainment has announced its acquisition of Fairgame, a unique brand that merges traditional fairground experiences with modern entertainment. The deal, confirmed on December 2, 2025, aims to enhance Tenpin’s portfolio in the social entertainment sector, particularly within indoor venues.
Founded by Richard Hilton in 2019, Fairgame has quickly established itself by offering a fresh take on outdoor fairground activities, now set within two locations in London. The brand distinguishes itself through its innovative approach, combining proprietary technology-driven games with a curated food and beverage selection.
Strategic Growth for Tenpin Entertainment
This acquisition is part of Tenpin’s broader strategy to diversify its offerings and attract a wider audience. Backed by Trive Capital, a private equity firm based in Dallas, Tenpin aims to leverage Fairgame’s unique concept to create engaging and immersive experiences for customers.
The integration of Fairgame into Tenpin’s operations is expected to enhance customer engagement through interactive games that appeal to both families and young adults. This strategic move aligns with current trends in the entertainment industry, where experiences are increasingly valued over traditional forms of entertainment.
With its emphasis on technology and a vibrant social atmosphere, Fairgame presents a compelling addition to Tenpin’s existing venues, which primarily focus on bowling and arcade games. The combination of these offerings is anticipated to draw in a diverse clientele seeking novel entertainment experiences.
Future Plans and Market Outlook
As Tenpin Entertainment looks to the future, the company plans to explore opportunities for expansion beyond its current locations. The acquisition of Fairgame not only enhances its operational capabilities but also positions Tenpin to capitalize on the growing demand for social entertainment spaces.
Industry analysts suggest that the indoor entertainment market is poised for growth, particularly as consumers seek out safe and enjoyable venues. By incorporating Fairgame’s innovative approach, Tenpin is well-positioned to meet these evolving consumer preferences.
As this acquisition unfolds, stakeholders will be watching closely to see how Tenpin integrates Fairgame’s offerings and whether it can successfully expand its presence in this competitive market.