Taylor Swift has officially announced the release of her highly anticipated 12th studio album during an appearance on her boyfriend Travis Kelce‘s podcast. This revelation came as a surprise to many fans, especially following the mysterious countdown clock that appeared on her official website, ticking down to 12:12 AM ET on August 12, 2023.
The excitement surrounding Swift’s announcement has been palpable, particularly as Spotify billboards in both Nashville and New York City began directing fans to a curated playlist titled, “And, baby, that’s show business for you.” This playlist features existing tracks from Swift’s extensive discography, and fans are eager to scrutinize it for hints about the new album’s direction.
While no specific release date for the album was disclosed, Swift’s website indicates that vinyl pre-orders are set to ship before October 13, 2023. This is significant, as Swift continues to gain momentum following her recent acquisition of the masters to her first six albums, which granted her full ownership of her music catalog.
In addition to her ownership milestone, Swift’s last album, released in 2022, was notable for being initially presented as a single album before it was revealed to be a double album shortly after its launch. This kind of surprise has become a hallmark of her recent work, and fans are eagerly anticipating what she will unveil next.
The podcast appearance, featuring both Kelce and his brother, generated buzz as they had teased a special guest prior to the episode’s release. Swift’s announcement has only heightened interest in her upcoming projects, and fans are now speculating about the themes and sounds of her next album.
As the release approaches, Swift’s influence in the music industry continues to grow, with each announcement generating significant media coverage and fan excitement. With her recent achievements and the upcoming album, it is clear that Taylor Swift remains a defining figure in contemporary music.