Tavo Pets, a brand dedicated to pet protection and an offshoot of Nuna Baby, has announced the launch of its global safety campaign titled “Imagine the Impact: Shaping the Road Ahead for Pet Safety.” This initiative aims to highlight the critical importance of properly securing pets while traveling in vehicles. The campaign coincides with October’s Pet Safety Awareness Month, which seeks to educate pet owners about safe travel practices.
In the spirit of collaboration, Tavo Pets brought together an international roundtable of experts, including veterinarians, a canine behaviorist, a road safety manager, and leaders in pet advocacy. Their unified message emphasizes the need to prioritize pet safety in the same manner as one would for family members. The campaign addresses several key issues, including the dangers of unsecured pets, the potential for distractions while driving, and the absence of regulatory standards in pet travel safety.
Dr. Scott Miller, BVSC, MRCVS, a Veterinary Surgeon and Global Ambassador for Tavo Pets, underscored the urgency of the campaign: “We all know the catastrophic injuries that can occur in a car accident, especially without a seatbelt. The same principle applies to your dog or cat.”
A recent study commissioned by Tavo Pets, in collaboration with the global data platform Statista, surveyed 5,000 pet owners across ten countries. The findings revealed alarming statistics regarding pet safety during travel. Many pet owners fail to secure their pets properly while driving, exposing them to significant risks. An unrestrained pet can become a projectile during a collision, exerting a force 30 to 60 times its body weight. For example, a 30 lb. dog can generate a force of at least 900 lbs. in the event of an accident, posing life-threatening risks to both the pet and other passengers.
Caitlin Taylor, Road Safety Manager at The Royal Society for the Prevention of Accidents (RoSPA) in Edinburgh, Scotland, added, “People don’t think they’ll be involved in a collision—until they are. They don’t fully appreciate how dangerous it can be if your dog is not restrained and how dangerous distractions can be while driving.”
Helen Johnson, Marketing Director at Tavo Pets and Nuna Baby, expressed the campaign’s goal: “We want to ignite a conversation and shine a light on the realities of traveling with unrestrained pets. Our research and expert insights make it clear—the risk is real, yet many people are unaware of the dangers. At Nuna, we’re experts in child car seat safety, and with Tavo, we’re applying that same standard of care to pets.”
The campaign will unfold across various digital and social platforms, featuring educational content, crash-test footage, and expert commentary, all designed to transform awareness into actionable steps for pet owners.
To explore further details about the campaign, view study findings, or join the conversation, visit the official Tavo Pets website at https://tavopets.com/usa/imagine-the-impact.
About Tavo Pets: Tavo Pets, the innovative pet protection brand from the creators of Nuna Baby, aims to redefine how pets travel with their owners. It offers a wide range of pet travel gear, including crash-tested pet car seats equipped with ISOFIX connectors, ensuring both safety and comfort. Tavo also provides adventure-ready stroller travel systems and other essentials, ensuring that pets and their owners can travel together safely and comfortably.
About Nuna Baby: Established in 2007, Nuna Baby is a global brand known for creating practical and aesthetically pleasing baby gear. With a focus on design and functionality, Nuna’s products cater to the needs of modern parents, blending safety and style seamlessly.
For more information about Tavo Pets and its commitment to pet safety, visit https://tavopets.com.