A recent survey indicates that while a significant majority of Americans recognize the importance of readiness for natural disasters, only a minority have implemented preparedness plans. Conducted by Talker Research and commissioned by disaster preparedness company 4Patriots, the study reveals that less than half—only 46%—of respondents have a concrete emergency plan in place. The findings come as part of activities surrounding National Preparedness Month in September, aimed at raising awareness about extreme weather events.
The survey, which involved 2,000 American adults, found that 90% believe being prepared for natural disasters is critical. Yet, younger generations, particularly Generation Z and Millennials, exhibit greater awareness and readiness compared to older age groups. Both 55% of Gen Z and Millennials reported having a natural disaster plan, in contrast to 51% of Generation X and only 39% of Baby Boomers.
Despite the recognition of the growing threat posed by extreme weather, many Americans remain underprepared. Over 43% of those surveyed have experienced a natural disaster in their lifetime, yet more than half—53%—believe they are less likely to be affected compared to others. This disconnect highlights a concerning trend in preparedness attitudes.
Emergency Preparedness Gaps
When examining specific preparedness measures, the survey indicates that while 86% of respondents acknowledge the necessity of having a backup power supply, only 26% own a backup generator. More commonly addressed are plans for evacuation (reported by 67%), backup supplies of food and water (58%), and established routes for leaving their area (50%). However, less than a third have considered critical supplies for pets (only 29%), stored additional gasoline (only 22%), or kept printed maps of their area (only 13%).
Insights from those who have faced natural disasters reveal common reflections on how they could have improved their preparedness. Many expressed intentions to acquire generators, maintain cash reserves, and enhance their awareness of changing weather conditions. One respondent recounted their experience during a hurricane in the Washington, D.C. area, stating, “We did not have power for five days. I was caring for my elderly, disabled father, but we managed to get by with flashlights and a crank radio.”
Another respondent from South Florida described the harsh realities during hurricane season, noting, “The heat is extremely high during hurricane season, so being without electricity for 11 days was awful.” They credited their generator with saving food and keeping fans operational during the outage.
The survey results underscore a critical reality for many Americans. “The very real possibility of extreme weather or a natural disaster taking out your power for an extended period has become a part of everyday life,” said Erin Baler, chief strategy officer and co-founder of 4Patriots. She emphasized the growing need for families to prepare adequately. “While this reality has prompted more families than ever to develop a preparedness plan, there are still far too many who will be struggling when the next storm hits.”
Changing Weather Patterns and Preparedness
The survey also highlights a perceived increase in extreme weather occurrences. Nearly two-thirds of respondents, 61%, stated that weather in their areas has become more extreme over the past decade. On average, they reported experiencing unusual weather for 88 days per year, compared to 77 days a decade ago.
Specifically, respondents reported more frequent hot temperatures (61%), storms (37%), flooding (32%), tornadoes (27%), and droughts (26%). Additionally, 57% of those surveyed anticipate even more extreme weather conditions in the next decade.
Baler noted a positive trend emerging from the survey for this year’s National Preparedness Month. “Creating a plan and getting prepared in advance has become a natural response to increasingly extreme weather conditions.” The survey suggests that Americans are beginning to recognize that caring for their families means adequately protecting them against future storms.
As the frequency and severity of natural disasters increase, the importance of preparedness cannot be overstated. The experiences shared by those who have lived through such events serve as vital learning opportunities for their communities and underscore the urgent need for proactive measures.