BREAKING: Golden State Warriors star Stephen Curry and Under Armour are officially parting ways, marking the end of their long-standing partnership, as announced today. Curry’s independent endeavor, Curry Brand, will now operate separately while his sneaker releases will continue through Under Armour until 2026.
Curry, who famously left Nike to join Under Armour in 2013, has now entered sneaker free agency, opening the door for potential new partnerships. This significant shift comes as Curry has transitioned from an NBA player to a global icon and entrepreneur.
In a press release, Curry expressed his gratitude, stating, “Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe.” He emphasized that his brand’s mission remains unchanged and is growing stronger.
Sources close to the situation, including ESPN’s Shams Charania, report that Curry will have the flexibility to wear other sneaker brands over the next year while pursuing new deals. He added, “What Curry Brand stands for, what I stand for and my commitment to that mission will never change. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
This unexpected news is stirring conversations across social media, as fans and industry insiders react to the potential directions Curry’s brand may take. As Curry embarks on this new chapter, the sneaker community eagerly anticipates the implications of his next moves.
Stay tuned for more updates as this story develops.