UPDATE: As the Toronto International Film Festival (TIFF) marks its 50th anniversary, co-presidents of Sony Pictures Classics, Tom Bernard and Michael Barker, share pivotal moments from decades of attending this iconic festival. Their insight highlights why TIFF remains a cornerstone of the film industry, and what it means for the future of cinema.
TIFF, celebrated for its diverse and enthusiastic audiences, has evolved significantly since its inception. Bernard recalls the festival’s early days in the 1980s, when it was dubbed the “festival of festivals.” “The audience in Canada was so enthusiastic,” he notes, emphasizing how their reactions could elevate a film’s prospects in the market.
This year, festival-goers can look forward to screenings of highly anticipated films such as Richard Linklater’s Blue Moon, the historical drama Nuremberg, and Scarlett Johansson’s directorial debut, Eleanor the Great. The festival is set to run from September 7 to September 17, 2023, and promises to deliver a rich tapestry of cinematic experiences.
Barker highlighted the particular value of TIFF in fostering connections with filmmakers. “This is the festival where we bonded with major filmmakers over the years,” he stated, recalling collaborations with legends like Rainer Werner Fassbinder and Werner Herzog. The festival not only showcases films but also serves as a networking hub for industry leaders.
Reflecting on unforgettable moments, Bernard shared an anecdote about a screening of Orlando that he attended alone, realizing immediately that they needed to acquire it. He also recounted a memorable encounter with former President Jimmy Carter and his wife, Rosalynn, who spent an hour in a green room discussing life and cinema.
As the film industry grapples with shifts in viewing habits, Bernard pointed out that while the appetite for quality film remains strong, major theater chains are still adapting to modern marketing strategies. “They have just not been able to embrace getting the data on their customers,” he explained, addressing the need for theaters to engage audiences more effectively.
Barker echoed this sentiment, underscoring that box office numbers should not solely define a film’s success. “Our goal is to make these films evergreen,” he asserted, highlighting the importance of a film’s lasting impact beyond its initial release.
The human element of TIFF shines through their shared memories, including a charming tale involving Mark Ruffalo and a makeshift party, which turned into a joyous mingling of stars and locals. In another touching moment, Barker remembered the late Philip Seymour Hoffman and how his mother would passionately support him at screenings, creating an emotional connection that resonates with many festival attendees.
As TIFF 2023 approaches, the excitement builds not only for the films but for the stories and connections that define this extraordinary event. Industry insiders and movie lovers alike are gearing up for a festival that promises to celebrate the past while looking toward the future of cinema.
Stay tuned for more updates as the festival unfolds, and don’t miss out on the chance to experience the magic of TIFF!