The CES 2026 press conference is set to showcase a significant shift for Sony as it partners with Honda under the banner of Sony Honda Mobility. This year, the focus will be on electric vehicles, specifically the new Afeela 1, a model that has been evolving over several years. The event marks a departure from the usual announcements regarding electronics and gaming, as it emphasizes the automotive sector.
The Afeela 1 is not just another electric car; it represents a culmination of years of development and ambition within the joint venture. Originally introduced as the Vision-S, this vehicle has undergone extensive revisions, with the starting price set at a remarkable $89,900. Despite its flashy price tag, early reception has been mixed. Criticism from automotive experts, including Tim Stevens of Engadget, highlighted concerns about the car’s design and overall appeal. Stevens noted that the vehicle has “lost what little interesting styling it had while sticking true to some specifications that sounded good five years ago.”
Showcasing Innovations and Concept Models
At CES 2026, attendees will have the opportunity to see several pre-production Afeela 1 vehicles in a variety of colors, alongside a brand-new concept model. The press conference promises to reveal additional features that enhance the driving experience. Notably, the Afeela 1 will allow users to stream games from their PlayStation 4 or PlayStation 5 consoles while inside the vehicle, indicating a commitment to integrating entertainment with mobility.
This innovative approach aligns with Sony’s broader strategy of merging technology and lifestyle, making the Afeela 1 a symbol of the future of electric vehicles. As the event unfolds, expectations are high for announcements that could redefine consumer vehicles and their capabilities.
Looking Ahead to 2026 and Beyond
As CES continues, the spotlight will not solely be on the Afeela 1. Sony Honda Mobility is expected to unveil other groundbreaking products, emphasizing its dedication to developing technology that enhances everyday life. Observers are keen to see what new advancements will be presented, as well as how they fit into Sony’s extensive portfolio of electronics and entertainment.
The CES 2026 press conference by Sony Honda Mobility is a pivotal moment for both companies, signaling their commitment to the electric vehicle market and the future of sustainable transportation. With an eye on innovation and user experience, the Afeela 1 could set a new standard for electric vehicles in the years to come.