Snoop Dogg’s Iconic Tonics has embarked on an innovative partnership with The Butcher’s Daughter, a well-known plant-based restaurant group. This collaboration aims to introduce a selection of zero-proof “functional” cocktails that will be available in New York, Los Angeles, and Austin starting this month. Each drink is designed to enhance mood, alleviate stress, and promote overall wellness through the use of seasonal produce and adaptogenic ingredients.
The debut cocktail, the Grilled Lemon Spritz, combines grilled lemons, pressed ginger, amaro falso, soda, and fresh muddled mint, elevated by Kanna flower extract. This botanical ingredient is recognized for its uplifting properties and connection to social rituals. Additionally, The Butcher’s Daughter will offer a rotating selection of other Iconic Tonics beverages, including the popular Death Row Records Do It Fluid and Love Yer Brain.
Bringing Music and Mixology Together
For Heather Tierney, Founder and Creative Director of The Butcher’s Daughter, this partnership embodies a shared ethos of creativity and community. “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together,” she stated. Tierney emphasized that both brands are committed to doing things differently with intention, perfectly aligning with the rebellious spirit of Snoop Dogg’s brand.
Evan Eneman, Co-Founder and CEO of Iconic Tonics, highlighted the experience behind the cocktails. “This is about sipping something that fits the moment, whether that’s unwinding with friends or finding your own rhythm,” he explained. The collaboration aims to set a new standard for beverages in hospitality spaces, merging flavor and plant power in unique environments.
The partnership extends beyond product offerings, reflecting a cultural alignment rooted in music, creativity, and plant-based innovation. It promises a beverage experience that transcends traditional restaurant and bar menus, particularly at Only The Wild Ones, The Butcher’s Daughter’s natural wine and listening bar. This venue is known for its curated vinyl collection and high-fidelity sound system, providing an ideal backdrop for the new drinks.
Future Collaborations in Vibrant Cities
As the partnership unfolds, Austin is set to welcome its location by December 2025, with plans for additional venues in dynamic, hospitality-driven cities. The brands are planning future collaborations that will include special menu editions, artist-driven events, and immersive experiences focused on the celebration of food, music, and mindful consumption.
Iconic Tonics is committed to developing better-for-you beverages powered by functional ingredients, catering to the growing consumer demand for healthier alternatives. Meanwhile, The Butcher’s Daughter continues to celebrate seasonal, wholesome ingredients across its locations in New York and Los Angeles, with expansion plans into Austin.
For more information about Iconic Tonics, visit drinkiconictonics.com. To learn more about The Butcher’s Daughter, visit thebutchersdaughter.com, and for details on Only The Wild Ones, check out onlythewildones.com.