As sleep concerns escalate among adults, sleep coaches are stepping in to help individuals break free from the cycle of insomnia and constant doomscrolling. A recent survey by Gallup revealed that 57 percent of Americans believe they would feel better with more sleep, a notable increase from 43 percent in 2013. Despite this growing awareness, only about 25 percent of respondents reported achieving the recommended eight or more hours of sleep per night, a decline from 34 percent a decade ago.
Historically, sleep coaches primarily focused on infants and their parents. However, the rising anxiety levels surrounding sleep have created a demand among adults seeking to improve their nighttime habits. One sleep consultant, featured in WIRED, emphasizes the importance of addressing both daytime and nighttime behaviors to achieve optimal rest.
Elana Klein, who has spent over 20 years as a sleep consultant, notes that clients often arrive with one of two issues. The first is a significant life event—such as work stress, a new baby, or the loss of a loved one—that disrupts their sleep patterns. The second is a long-standing struggle with sleep, often rooted in childhood. Klein explains that many individuals identify as insomniacs, having battled sleep issues for years.
In her practice, Klein has observed that sleep disturbances can stem from various factors. For instance, one client discovered that consuming most of their calories at night led to frequent awakenings for food, while another client realized that excessive water intake resulted in hourly trips to the bathroom. By examining both sleep hygiene and daily habits, Klein works to unravel the complex reasons behind her clients’ sleep difficulties.
Klein emphasizes the importance of reframing the narrative around sleep. Many adults have internalized beliefs such as, “If I sleep, then I’m not working hard enough.” She encourages her clients to explore new stories about sleep, using techniques from Cognitive Behavioral Therapy (CBT), journaling, and mindfulness practices. Typically, her coaching involves 12 sessions over three months, with regular follow-ups to provide ongoing support.
The proliferation of screens and social media has exacerbated sleep issues, flooding individuals with information that heightens anxiety. Klein points out that many people turn to their phones to distract themselves from their feelings, often engaging in doomscrolling. This behavior can lead to increased cortisol levels, making it even harder to achieve restful sleep.
To combat this cycle, Klein advocates for designated worry time, allowing individuals to express their concerns without letting them interfere with their sleep. By creating a structured approach to anxiety, clients can better manage their thoughts during the night, reducing the likelihood of sleep disruptions.
Although some individuals may feel hopeless about their sleep situations, Klein insists that change is possible. “It’s never too late,” she asserts, reaffirming that with the right support and strategies, anyone can improve their sleep quality. As adults increasingly recognize the importance of sleep for overall well-being, sleep coaches like Klein are becoming vital resources in the fight against insomnia and the negative impacts of modern life.