In a significant new partnership, Phreesia and Sesame Workshop, the nonprofit organization behind the beloved children’s program Sesame Street, have announced a five-year initiative to enhance pediatric health education. This collaboration aims to engage parents and caregivers during medical visits, focusing on children’s health and wellness.
Starting in October 2025, the joint campaign will utilize Phreesia’s digital intake platform, which millions of patients use when checking in for healthcare appointments. The initiative will target families with children from birth to age five, providing educational content featuring familiar characters such as Elmo, Cookie Monster, and Abby Cadabby. By merging Sesame Street’s evidence-based educational content with Phreesia’s extensive digital reach, the partnership intends to make essential health information more accessible and engaging for families.
Fostering Healthy Habits and Preventive Care
The campaigns will deliver timely and practical advice on various aspects of pediatric wellness. Key topics will include preparing for routine checkups and vaccinations, understanding preventive screenings, and supporting children’s emotional well-being. Throughout the duration of the partnership, new educational materials will be introduced to address emerging public health priorities, ensuring that the content remains relevant and actionable.
David Linetsky, President of Network Solutions at Phreesia, emphasized the potential of this collaboration: “With their help, we’re turning wait time into a moment of learning and discovery, giving families the tools they need to talk to their doctors and tackle the big health challenges facing America’s parents today.” This initiative aims to transform the traditionally passive waiting experience into an interactive learning opportunity for families.
Connecting with Families through Storytelling
Sesame Workshop’s 55-year legacy as a trusted source of children’s education reinforces the initiative’s credibility. By integrating beloved characters and engaging storytelling, the collaboration seeks to make doctor visits less stressful and more enjoyable for both children and their parents.
Aaron Bisman, Senior Vice President and Head of Marketing at Sesame Workshop, stated, “With a mission of helping all children grow smarter, stronger, and kinder, we’ve always been committed to children’s overall health and wellness. We’re excited to collaborate with Phreesia to bring our purpose-driven storytelling into doctor’s offices, where we can meet new families and have a meaningful impact on pediatric health and well-being.”
This partnership reflects a broader trend in healthcare, which increasingly leverages digital engagement tools and trusted brands to better educate and empower families. By connecting evidence-based information with beloved characters, Phreesia and Sesame Workshop aim to create a more impactful experience during what is often a stressful time for families seeking medical care.
The collaboration brings together two influential organizations committed to improving children’s health and wellness, potentially transforming how families access vital health information in medical settings.