Samsung Electronics has introduced its vision for the future, titled “Companion to AI Living,” at the CES 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The company showcased how artificial intelligence (AI) will seamlessly integrate into everyday life, enhancing homes and devices to improve daily experiences.
AI Integration and Innovations
At the event, TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, emphasized the company’s leadership in AI. “Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” he stated. Roh highlighted that by embedding AI throughout their product lineup, Samsung aims to offer meaningful experiences in daily living.
The presentation also featured insights from SW Yong, President and Head of the Visual Display (VD) Business, and Sukhmani Mohta, Chief Marketing and Partnerships Officer for Samsung Electronics America. They discussed how Samsung’s displays combine hardware excellence with visual intelligence to create an engaging entertainment experience.
A standout reveal was the **130-inch Micro RGB** display, which marks a significant advancement in scale and picture quality. This model features the most extensive color spectrum ever offered in Samsung TVs, enhanced by the **Micro RGB AI Engine Pro**, which delivers precise RGB color control for vivid imagery across all scenes.
Samsung also introduced the **Vision AI Companion (VAC)**, designed to enhance the viewing experience with smart features. According to the company, VAC works alongside users to personalize entertainment, dining, and mood settings throughout the home. Features like AI Soccer Mode Pro optimize picture and sound for sports fans, while the AI Sound Controller Pro allows users to adjust audio levels for commentary, crowd noise, or background music.
Enhancing Home Life with AI
The innovations extend beyond entertainment. Samsung’s Family Hub refrigerator has been upgraded with AI Vision, built in collaboration with Google Gemini. This smart appliance now includes a gamified feature called “What’s for Today?” which suggests recipes based on available ingredients, alleviating the stress of meal planning. Additionally, the Family Hub now features **FoodNote**, a weekly recap of food intake patterns, and **Voice ID**, which personalizes content based on family members.
The Bespoke AI Laundry Combo aims to simplify household chores by eliminating the need to transfer laundry loads, featuring a super-speed cycle and improved drying capabilities. Another new product, the Bespoke AI AirDresser, employs strong air and steam jets for wrinkle care, further streamlining daily tasks.
Samsung’s lineup also includes the **Music Studio 5 and 7** WiFi speakers, designed to enhance audio quality and aesthetic appeal in any space. The **Freestyle+ projector**, capable of projecting content onto walls and ceilings, was revealed as part of the new offerings, showcasing versatility for users.
As the demand for high-quality home entertainment continues to grow, Samsung’s 2026 TV lineup will be the first to feature **HDR10+ ADVANCED**, offering enhanced brightness, intelligent motion smoothing, and optimized gaming experiences.
Samsung’s commitment to integrating AI across all its product categories positions the company as a leader in creating a more connected and intuitive home environment. With an ambitious roadmap ahead, Samsung aims to redefine the interaction between users and their devices, setting a new standard for AI living in the digital age.