STOCKHOLM, July 2, 2025 — In a strategic move to broaden its European footprint, Safe Life, a prominent global provider of public access life-saving solutions, has announced the acquisition of Salvavidas Cardio, a leading player in Spain’s burgeoning market for automated external defibrillators (AEDs). This acquisition marks a significant step for Safe Life as it enters the Spanish market, known for its dynamic growth in public safety equipment.
Salvavidas Cardio, headquartered in Madrid, has established itself as a key player in the AED sector, offering comprehensive services that include device monitoring and maintenance. This business model has not only enhanced customer safety but also secured a substantial market share. Jimmy Eriksson, CEO of Safe Life, expressed his enthusiasm about the acquisition, stating, “We have for a long time had our eyes on Spain; it is a large and dynamic market in Europe, and I’m extremely happy we’re now able to partner with one of the leading forces in it.”
Strategic Vision and Market Dynamics
The acquisition is part of Safe Life’s aggressive growth strategy, aimed at meeting the increasing demand for AEDs and public safety equipment across Europe. The company has been actively pursuing strategic opportunities to expand its reach and impact, leveraging its platform strength and the breadth of its offerings. This approach not only enhances Safe Life’s market presence but also taps into local entrepreneurship and market knowledge.
According to Carlos Fernandez, Managing Director of Salvavidas Cardio, the merger with Safe Life is a natural progression for the company. “When I first met Jimmy and Alex, the founders of Safe Life, I immediately felt that joining them had to be the right route to go,” Fernandez remarked. “It is fully clear to me that our customers stand to gain from this partnership, and for our entire team, it’s a great opportunity to now be part of a global organization determined to save more lives.”
Background on Safe Life and Salvavidas Cardio
Founded in 2019, Safe Life has rapidly expanded across Europe and North America through a series of successful acquisitions, all driven by a shared vision of creating safer communities. The company focuses on delivering life-saving equipment and training, with AEDs at the core of its operations.
Salvavidas Cardio, on the other hand, was established in 2009 and has evolved into a scalable “cardio-as-a-service” platform. By integrating tech-enabled AED services and training, the company empowers organizations across Spain to prioritize life-saving measures. This innovative approach has positioned Salvavidas as a leader in the Spanish AED market.
Implications and Future Prospects
The acquisition of Salvavidas Cardio by Safe Life is expected to accelerate the growth trajectory of both companies. The combined expertise and resources will likely lead to enhanced service delivery and expanded market reach. As the demand for AEDs continues to rise globally, Safe Life’s strategic expansion into Spain positions it well to capitalize on this trend.
Industry experts suggest that the merger could set a precedent for further consolidation in the AED market, as companies seek to leverage synergies and enhance their competitive edge. The move also underscores the importance of strategic partnerships in achieving sustainable growth and innovation in the public safety sector.
As Safe Life integrates Salvavidas Cardio into its operations, the focus will remain on maintaining high standards of customer service and expanding the availability of life-saving solutions. The acquisition not only strengthens Safe Life’s position in Europe but also aligns with its mission to create safer communities worldwide.
Looking ahead, the partnership between Safe Life and Salvavidas Cardio is poised to drive significant advancements in the AED market, with both companies committed to leveraging their combined strengths to save more lives and enhance public safety.