BREAKING: Robert Irwin has officially been named the new face of Australia in a major campaign with Tourism Australia, inviting American travelers to “Come and say G’day.” This announcement comes as Irwin prepares to debut on Dancing With the Stars on September 16, 2023, making it a momentous time for the wildlife conservationist.
In a heartfelt conversation, Irwin expressed his pride in representing Australia, stating, “I am probably one of the proudest Aussies in the entire world.” His connection to his homeland is deeply rooted, as it was in Australia where his father, the legendary “Crocodile Hunter” Steve Irwin, met his American mother, conservationist Terri Irwin.
Irwin’s campaign aims to showcase the beauty of Australia, highlighting must-visit spots including the Great Barrier Reef and his home at Australia Zoo. “First of all, you’re going to want to touch down in Brisbane,” he advised, emphasizing the stunning sights awaiting visitors. He encourages travelers to explore Queensland’s hidden beaches and vibrant wildlife, ensuring a memorable experience.
As he gears up for Dancing With the Stars, Irwin reflects on his sister Bindi’s success on the show, saying, “I just want to follow in her footsteps and bring that kind of passion and energy into it.” He shares that dancing has been a childhood dream for the past decade, making this debut even more significant.
Irwin also recently stirred excitement with a viral underwear campaign for Bonds, creatively linking it to wildlife conservation. “It ended up relating so much with my cause,” he explained, revealing that actual animals were part of the shoot, adding a thrilling element to the experience.
His unique approach to promoting Australia and conservation through various platforms shows his commitment to his family’s legacy. Irwin stated, “I want to share a message of hope and positivity and kindness,” and this campaign is just one of the many ways he plans to engage audiences.
Fans can catch Irwin and his dancing partner Witney Carson on Dancing With the Stars every Tuesday at 8 p.m. PT/ET starting September 16. To see the full “Come and Say G’day” campaign, visit australia.com for videos and travel inspiration.
Stay tuned for more updates as Robert Irwin embarks on this exciting journey as the ambassador for Australia, blending his passion for wildlife with entertainment on a global scale.