BREAKING NEWS: Influencer and wellness advocate Rebecca Zamolo has just signed with the Creative Artists Agency (CAA), marking a significant moment in the digital creator landscape. This exclusive deal grants CAA representation across all areas for Zamolo, who has captivated audiences worldwide with her engaging family-oriented content.
Zamolo, who boasts over 21 million YouTube subscribers and 18 million TikTok followers, has amassed an astounding 8 billion lifetime views through her vibrant videos featuring her children, Zadie and Zander, and her husband and creative partner, Matt Slays. The urgency of this announcement comes as Hollywood talent agencies increasingly seek to harness the power of digital creators to redefine the entertainment industry.
In a statement, Brent Weinstein, a senior leader at CAA, praised Zamolo’s impact: “Rebecca is one of the most prolific creators in the world, bringing so much creativity and joy to every video she creates.” He highlighted her journey as a source of authentic inspiration for her global audience.
Zamolo’s YouTube content includes viral hits such as I Actually Built a Snow Park in My House! and I Found My Long Lost Twin Sister. Her signing with CAA comes at a time when agencies are pivoting towards influencers to drive marketing strategies and fill talent pipelines for studios.
The 2025 Forbes Top Creators List has recognized Zamolo for her digital entertainment innovation. She and Slays are not stopping there; they are actively expanding their brand beyond YouTube. Their latest venture includes the launch of MOLO, a powdered vitamin supplement designed with fertility experts to assist women facing fertility challenges.
Zamolo and Slays are also broadening their original content reach across new formats and platforms, ensuring they remain at the forefront of the digital landscape. They continue to be represented by Eyal Baumel at Flywheel Management.
WHAT’S NEXT: As CAA represents Zamolo, industry watchers will be keen to see how this collaboration will influence her content and business ventures moving forward. With her expanding brand and ongoing innovation, Rebecca Zamolo is poised to redefine the boundaries of digital creation and engage her audience in unprecedented ways.
Stay tuned for further updates as this story develops!