PureGym Limited has officially launched its operations in New York and New Jersey, introducing a new model of fitness that offers true 24/7 access. This initiative aims to support the city’s diverse workforce, allowing individuals to exercise whenever it suits their schedules. The launch, announced on December 4, 2025, is part of PureGym’s commitment to provide affordable and flexible fitness options tailored to the needs of urban residents.
The company, which has transitioned from its previous identity as Blink Fitness, has upgraded its facilities to align with its fitness philosophy. Each gym features premium equipment and accessible pricing, addressing a significant gap in the market—specifically, the lack of fitness options for night-shift and early morning workers. According to the Chief Operating Officer, Rebecca Passmore, “We believe everyone should have access to high-quality fitness, at any time they want, and we’re committed to making that possible for New Yorkers.”
Key Features of PureGym
Members at PureGym will enjoy several benefits, including:
– **24/7 access**: Starting with select locations, members can work out at any hour, promoting a healthier lifestyle.
– **New premium equipment**: Facilities are equipped with a comprehensive range of strength-training apparatus, cardio machines, and free weights.
– **Affordable pricing**: Monthly membership fees range from $24.99 to $39, with single-day passes available.
– **Flexible membership options**: Members have the ability to pause or terminate their memberships at any time.
– **Personal trainers**: Access to affordable trainers is available, catering to all fitness levels and helping individuals establish sustainable fitness routines.
– **Safety and cleanliness**: Each location upholds high standards for safety and hygiene, with 24/7 security cameras ensuring member security year-round.
The company emphasizes a corporate-backed infrastructure, which guarantees ongoing investment in gym maintenance and improvements, ensuring that members receive high-quality fitness experiences.
Pilot Locations and Grand Openings
The initial rollout of PureGym in the New York metropolitan area includes three pilot locations: 54th St. in Manhattan, Canarsie in Brooklyn, and Woodside in Queens. These sites have undergone extensive renovations and offer additional equipment to meet increasing demand for strength training and hybrid fitness solutions. New offerings at these locations include turf with sleds, squat machines, Olympic weightlifting equipment, and high-capacity dumbbells.
On December 8, 2025, from 16:00 to 20:00, PureGym will celebrate the grand openings of its pilot locations. The events will include giveaways, music from a DJ, and opportunities for attendees to experience the facilities firsthand. The first 25 individuals to check in will receive exclusive gifts, and a promotional code, FREEDAY, will provide free day passes valid from December 8 to December 14.
With this expansion, PureGym aims to bring its model of affordable, flexible fitness to the vibrant and bustling environment of New York City. As the company continues to grow, it reflects its mission to inspire healthier lifestyles across diverse communities. For more information about PureGym and its offerings, visit their official website.