Puratos U.S., a prominent provider of bakery and sweet goods ingredients, made significant strides at the International Baking Industry Exposition (IBIE) 2025 in Las Vegas, showcasing a range of innovative products and receiving multiple industry awards. The company introduced solutions aimed at addressing current industry challenges, such as rising production costs and the demand for clean label products, while reinforcing its commitment to support bakers in achieving their goals.
During the event, Andy Brimacombe, Puratos U.S. President, emphasized the company’s collaborative approach with industrial bakers, foodservice operators, and retailers. “We work closely with our partners to help them stay ahead of trends,” Brimacombe stated. “At IBIE, we showcased scalable solutions to help customers succeed in a particularly dynamic time in the bakery industry.”
Awards Recognition at IBIE 2025
Puratos was honored with two Best in Baking Awards, recognizing its efforts in sustainability and workforce development. This recognition builds on the company’s previous achievements, including the establishment of the first U.S.-based Bakery School in Pennsauken, NJ, which earned an award in 2022.
The Cubease, a precision-engineered dough conditioner, was highlighted for its sustainability features, including simplified dosing and reduced waste, resulting in a lower environmental impact. The company’s Calling for Caring initiative, which focuses on employee health and wellness, also received accolades. This initiative fosters a supportive work environment, enhancing personal well-being and resilience, and was previously celebrated with the American Bakers Association “Champions for a Better Tomorrow” Award.
Additionally, Puratos’ commitment to sustainable packaging through its Ecopak initiative was recognized with an honorable mention in the sustainable packaging innovation category.
New Product Launches Showcase Innovation
At the heart of Puratos’ exhibit was the Industrial Pilot Bakery, developed in collaboration with AMF Bakery Systems. Featured in IBIE’s Innovation Showcase, this state-of-the-art facility allows industrial bakers to transition from concept to commercialization with minimal disruption to production, effectively reducing time to market.
Complementing the Pilot Bakery was the Sensobus, a mobile sensory lab that provided attendees the opportunity to taste and test products, yielding real-time consumer insights to ensure market readiness.
Puratos also unveiled several groundbreaking solutions, including:
– **Softgrain Ancient Grain Clean Label**: An innovative product that incorporates sourdough-soaked grains like einkorn, emmer, and spelt directly into breads. This addition enhances flavor, texture, and nutrition while simplifying the production process.
– **Intens Fresh 3-30 Premium**: An enzyme-based dough conditioner designed to extend freshness and facilitate sugar reduction in sweet breads. This product offers significant cost savings for items containing 5% sugar or more.
– **Carat Compound Chunks**: A sustainable, Cacao-Trace certified compound chunk that mimics the taste and texture of real chocolate. This cost-effective alternative helps bakers navigate the challenges of a volatile cocoa market.
“IBIE 2025 was more than a showcase—it was a celebration of what’s possible when innovation is driven by purpose,” Brimacombe added. “We are proud that our products and people were recognized with multiple awards, underscoring that Food Innovation for Good is not just our mission, but our practice.”
About Puratos
Founded in Belgium, Puratos is a global company dedicated to providing a comprehensive range of innovative food ingredients and solutions for the bakery, sweet goods, and chocolate sectors. In the U.S., the company serves large industrial bakeries, retailers, foodservice chains, distributors, and artisan customers from its headquarters in Pennsauken, NJ.
Puratos believes in the extraordinary power of food in people’s lives and is committed to transforming technologies and food culture insights into new opportunities. The company aims to drive progress in the food industry by creating innovative solutions that support the health and well-being of individuals worldwide.
For further information, media inquiries can be directed to:
Jessica Blondeel
Director of Communications and Digital Marketing
Puratos USA
Phone: 609-313-3205
Email: [email protected]