Piper Sandler has reaffirmed its Overweight rating on Amazon.com, Inc. (NASDAQ:AMZN), setting a price target of $233.00 as the company heads into the holiday season. Analyst Tom Champion highlighted the anticipated growth in consumer spending and the momentum of Amazon Web Services (AWS) as key factors driving this positive outlook.
The decision comes on the heels of data released by Adobe, which indicated strong growth from Black Friday to Cyber Monday. According to the report, total holiday season spending is projected to increase by approximately 5%. Champion expressed optimism about these figures, especially considering the challenging comparisons to the previous year.
“A good result in our view given tough compares with ’24,”
Champion stated, emphasizing the significance of the holiday spending data for advertising-centric companies. This trend is expected to benefit Amazon’s expanding advertising business as well.
Positive Indicators Ahead of AWS Event
Piper Sandler also discussed the recent AWS re:Invent 2025 event, where AWS CEO Adam Garman delivered a keynote presentation that impressed analysts. The keynote focused on AWS’s scale, advancements in hardware, and the introduction of new product developments, marking the beginning of what Garman referred to as the “Agentic platform era.”
The firm noted, “We were impressed with AWS CEO Garman’s re:Invent keynote highlighting scale, hardware and new product developments.” This showcases the continued evolution of AWS, which remains a crucial component of Amazon’s overall business strategy.
Amazon.com, Inc. is a leading American technology company involved in e-commerce, cloud computing, digital streaming, and artificial intelligence solutions. While Piper Sandler recognizes the risks associated with investing in Amazon, the firm believes the stock holds significant potential for growth, particularly in the context of the upcoming holiday season and the ongoing developments within AWS.
Overall, as the retail landscape shifts and digital spending continues to rise, Amazon’s strategic initiatives in both e-commerce and cloud services position it well for sustained growth and profitability.