PickleRage, one of the United States’ fastest-growing indoor pickleball franchises, ended 2025 with a remarkable expansion across the nation. The franchise has not only opened new clubs but has also introduced advanced training technology and implemented strategic initiatives that enhance the overall member experience. With a solidified franchise infrastructure, PickleRage is poised for continued growth throughout 2026.
Franchise Growth and New Club Openings
In 2025, PickleRage exceeded its franchise development goals by signing over 25 new agreements and extending its reach into 18 states. This expansion marks the franchise’s entry into several new markets, including New Hampshire, Arizona, Illinois, Nevada, North Carolina, and Colorado. As of now, the company’s active development pipeline includes clubs in key locations across the Midwest, East Coast, and Southeast.
Highlighted developments include:
- Ohio: New clubs in Dublin and Centerville, with openings expected in Q1 2026.
- Michigan: New openings in Portage and West Bloomfield, with ongoing developments in Grand Rapids and Genessee County.
- Florida: New locations in Fort Myers, Jacksonville, and further expansions across the state.
With strong momentum, PickleRage is on track to achieve its ambitious goal of reaching 500 clubs in the near future.
Innovations and Member Experience Enhancements
2025 was a transformative year for PickleRage, particularly in enhancing the member experience and franchise operations. The introduction of new training technology and expanded programming has significantly improved how members engage with the sport. Notable initiatives include:
- The Johnson’s Kitchen: A digital training platform featuring professional-led clinics and instructional videos from JW, Julie, and Jack Johnson.
- Pickletini Partnership: A collaboration that brings a fresh line of pickleball apparel, debuted at the flagship location in North Charleston.
- Smoothie Bars: New on-site smoothie bars introduced in select clubs, allowing members to refuel conveniently.
- Stretch & Recovery Zones: Dedicated spaces for assisted stretching and recovery, designed to enhance player performance and mobility.
This year also saw the addition of key personnel to strengthen various operational areas. New team members include David Fromal as Vice President of Franchise Development and Sydney James as Franchise Marketing Manager, among others. Their expertise will support ongoing franchise growth and operational efficiency.
David Smith, COO of PickleRage, expressed optimism about the company’s trajectory, stating, “2025 was a defining year for PickleRage. We strengthened our franchise foundation, introduced game-changing innovations, and expanded into new markets that position us for long-term success.” He emphasized the brand’s commitment to building not just facilities but communities centered around the sport of pickleball.
As the company prepares for 2026, it aims to continue supporting franchisees through all phases of club launches, from pre-opening training to marketing strategies. Upcoming enhancements will include improved booking systems, expanded programming, and additional wellness amenities.
The Johnson family will maintain their ambassador role, contributing to clinics and content across the PickleRage network, reinforcing the brand’s community-oriented approach.
PickleRage is dedicated to providing high-quality, year-round pickleball experiences that foster community, connection, and enjoyment of the sport. With a rapidly growing footprint and a clear growth strategy, the franchise is set for its next phase of expansion in 2026.
For more information about PickleRage, visit picklerage.com.
“We’re building more than facilities; we’re building communities,” said David Smith.
This article contains forward-looking statements regarding future growth and development plans for PickleRage. These statements are based on current expectations and are subject to risks and uncertainties that may lead to different actual results.