Persona Pro, the practitioner division of Persona™ Nutrition, has officially expanded its personalized nutrition platform by partnering with more than 400 healthcare professionals across the United States. This announcement, made on July 28, 2025, highlights a significant shift towards preventive care and personalized health solutions in an evolving healthcare landscape.
According to Persona Pro, the rise in diet-related illnesses—such as heart disease, diabetes, and obesity—underscores the urgency of their mission. These conditions are now responsible for more deaths than smoking in the U.S. The financial implications are severe, with treatment costs currently nearing $400 billion annually, projected to escalate to $1.3 trillion within the next 25 years.
“Our goal is to lower healthcare costs by helping people prevent diet-related diseases,” said Jason Brown, CEO and co-founder of Persona Nutrition. He emphasized the importance of providing healthcare practitioners—whether solo practitioners or large concierge medical groups—with the tools to offer trusted nutritional advice.
In 2025, the most commonly recommended supplements by Persona included multivitamins, vitamin D3, probiotics, cordyceps, and appetite support. These selections reflect key health priorities among patients, indicating a growing demand for solutions focused on foundational wellness and metabolic health.
Brandi Cole, Integrative Pharmacist and VP of Science and Nutrition, noted the increasing focus on weight management and metabolic health, particularly as new therapies like GLP-1 medications reshape patient conversations around weight. “Doctors need trustworthy tools to safely guide supplement use, and that’s where Persona Pro fits in,” she stated.
The Persona Pro platform is designed to seamlessly integrate into various healthcare practices, allowing providers to recommend personalized supplement plans. This system not only supports better health outcomes but also serves as a new revenue stream for practitioners. With a database that cross-references 4,000 prescription medications, the platform helps avoid potentially harmful drug-nutrient interactions.
“One of the most valued features of Persona Pro is its ability to flag potential drug-nutrient interactions in real time,” Cole added. “This gives practitioners peace of mind when making supplement recommendations.” The platform also creates a feedback loop, enabling the growing network of doctors to guide future offerings as new research and patient needs evolve.
Originally launched in 2018 under the guidance of longevity expert Dr. Michael Roizen, M.D., Persona Pro has undergone significant evolution since its reacquisition by its founders in 2024. It now boasts advanced technology and an algorithm capable of generating more than 5 trillion possible combinations, ensuring that daily vitamin packs are tailored to each patient’s specific nutritional needs, prescriptions, and health goals.
For healthcare professionals interested in joining the network, more information is available at www.personanutritionpro.com.
About Persona™ Nutrition:
Founded as Vitamin Packs in 1999 and rebranded in 2017, Persona™ Nutrition became the first personalized nutrition subscription business. It has attracted investments from notable firms, including L Catterton and Emil Capital Partners. In 2019, the company was acquired by Nestlé Health Science. Returning to its original leadership in 2024, Persona is focused on delivering personalized nutrition solutions with agility and innovation. As a proud member of the Council for Responsible Nutrition (CRN), Persona upholds the highest industry standards for quality and safety. The company also collaborates with Vitamin Angels® to provide vitamins to children at risk of malnutrition with each order. For more details, visit www.personanutrition.com.