Performance Brokerage Services has successfully facilitated the sale of **Karl Ford** in Story City, Iowa. The transaction involved **Bret Moyer** of **Karl Auto Group** transferring ownership to **Casey**, **Nick**, and **Matt Johnson** of **Johnson Automotive Group**. This announcement was made on **November 19, 2025**, marking another significant achievement for the renowned dealership brokerage firm.
**Karl Ford** was incorporated into the **Karl Auto Group** in 2021, following its acquisition from the Gookin family by the late **Carl Moyer**. Since its inception in **1978**, when Carl founded **Karl Chevrolet** in Ankeny, Iowa, the brand has grown into a respected network of dealerships throughout the state. His son, Bret Moyer, continues to uphold his father’s legacy, emphasizing commitment to customer satisfaction, employee welfare, and community engagement.
The **Karl Auto Group** operates several dealerships across Iowa, including locations in **Ankeny**, **Marshalltown**, **Stuart**, and **Webster City**, representing major automotive brands such as Chevrolet, GMC, Chrysler, Dodge, Jeep, and Ram.
After the sale, Bret Moyer expressed satisfaction with the process, stating, “Working with **Matt Willis** of **Performance Brokerage Services** was an outstanding experience from start to finish. Matt’s professionalism and understanding of the buy-sell process made what could have been a complex transaction incredibly smooth.” He highlighted the transparency and precision with which the brokerage represented their interests.
Performance Brokerage Services has established itself as a leader in dealership buy-sell activity, advising on nearly **400 dealership sales** over the last five years. **Paul Kechnie**, Senior Partner, and **Matt Willis**, Partner of the Texas and Midwest Offices, served as the exclusive sell-side advisors for this transaction.
Reflecting on the experience, Matt Willis noted, “It was an absolute honor to represent Bret Moyer and the **Karl Auto Group** in the sale of **Karl Ford** in Story City, Iowa.” He emphasized the importance of closing a deal within one’s home state and described the process as a privilege, working closely with both the seller and the buyers.
**Johnson Automotive Group**, a family-owned dealership organization, has been expanding its presence in Iowa since **1996**, when Casey Johnson purchased a small Ford dealership. The group has become known for its commitment to community service, including initiatives like the annual Thanksgiving Meal Project, which provides thousands of meals to residents in need, and the **Wheels for Work** program, which has assisted over **100 families** in securing reliable transportation.
Following the acquisition, Casey Johnson remarked on the collaboration, saying, “Matt Willis and **Performance Brokerage Services** were fantastic to work with throughout our acquisition of **Karl Ford** in Story City.” He praised Willis for his market knowledge and integrity, which he felt contributed to a smooth closing process.
The dealership will be rebranded as **Story City Ford** and will continue its operations at the existing location. This transition reflects the ongoing dedication of the Johnson family to serving the local community and maintaining a strong business presence in Iowa.
Performance Brokerage Services is North America’s highest volume dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships. With over **30 years** of experience and a **90% closing rate**, the firm is recognized for its ethical conduct and commitment to client success. They offer complimentary estimates of value without upfront fees, only charging a success fee upon the completion of a transaction.
For more information about Performance Brokerage Services and their offerings, visit their official website.