The Orvis Company, a historic name in outdoor retail, has announced plans to close 31 stores and five outlets by 2026. This decision reflects a significant shift in the company’s strategy as it adapts to a challenging retail environment marked by changing consumer behaviors and tariff pressures. Simon Perkins, President of Orvis, confirmed the closures in a statement, emphasizing the need for a “more focused retail store portfolio.”
Founded in 1856 and headquartered in Sunderland, Vermont, Orvis has long been a staple in the outdoor retail sector. The company operates over 70 locations across the United States, including 64 stores and seven outlets. Following the closures, Orvis will maintain a national footprint of 33 stores and two outlets. This restructuring aligns with broader trends in the retail sector, as seen recently with other major retailers like Macy’s announcing similar store closures.
Perkins attributed the decision to a “sizable shift” in the business model due to an “unprecedented tariff landscape.” He stated that the company must concentrate on its core strengths while making “difficult but necessary” choices to streamline operations. The closures aim to tighten Orvis’s assortment and reduce its corporate store footprint.
“It’s about ensuring Orvis continues to lead in innovation, serve our angling and upland communities, and protect the wild places we love,” Perkins remarked. The company intends to phase out older products and invest in areas poised for growth, including gear, apparel, outdoor experiences, and conservation initiatives.
Looking ahead, Perkins expressed optimism about returning to the foundational aspects of the brand. “Since 1856, Orvis has inspired generations of adventure in the field and on the water,” he said. This renewed focus will center on the pursuits that are integral to the company’s heritage, particularly fly fishing and wingshooting.
Additionally, as part of its transition, Orvis will offer special savings on “Last Release” styles that will not be restocked once sold out, alongside other discounts at the closing store locations, according to FOX Business. This strategy not only aims to clear inventory but also to engage customers during this period of change.
The closing of these stores marks a pivotal moment for Orvis as it navigates the complexities of modern retail while remaining committed to its legacy and community.