Nature’s Logic has introduced a new line of dog food called Pure Naturals™, which promises to redefine “natural” pet nutrition. Launched on October 15, 2025, in Mount Pleasant, Texas, this new range features five high-protein recipes made entirely from real food sources, free from synthetic vitamins, minerals, and artificial additives.
Each recipe in the Pure Naturals™ line is designed to provide complete and balanced nutrition for dogs of all ages, breeds, and sizes. The offerings include Beef, Chicken, Sardine, Grain-Free Beef, and Grain-Free Chicken, all available for purchase online. By emphasizing real meat as the primary ingredient, these recipes aim to support strong muscles and enhance energy levels.
The Pure Naturals™ line stands out in the pet food market by avoiding common allergens and being gluten-free. It is also formulated with prebiotics, probiotics, omega fatty acids, and enzymes that contribute to heart, gut, skin, coat, and immune health. This focus on holistic well-being aligns with the company’s motto, “The Way Pet Food Should Be.”
CEO of Nature’s Logic, Jeff Caswell, highlighted the company’s commitment to natural nutrition. “Nature’s Logic has been a strong leader in the all-natural pet space because of our commitment to offering real, 100% natural nutrition since the beginning while most brands rely on synthetic nutrients,” he stated. Caswell emphasized that the Pure Naturals™ line allows pet owners to easily access real, all-natural recipes through popular online retailers like Amazon and Chewy.
Pure Naturals™ comes in various bag sizes ranging from 4 to 24 pounds, with prices between $25 and $110. The production process for this kibble utilizes 100% renewable electricity, and the packaging is made from 30% recycled materials, reflecting the brand’s dedication to sustainability.
Founded in 2006, Nature’s Logic has built a reputation for providing premium quality pet food without synthetic vitamins. The company aims to apply the principles of nature to all its products, advocating for sustainability within the pet industry. Nature’s Logic has also been recognized as one of the Top 20 most sustainable brands by the Pet Sustainability Coalition and is featured on the Inc. 5000 list of fastest-growing privately held companies.
For more information, visit www.natureslogic.com.