UPDATE: The Los Angeles Lakers have just announced that Natalia Bryant, daughter of Lakers legend Kobe Bryant, will serve as the creative director for their highly anticipated preseason hype video. This exciting news comes just days before the Lakers kick off their regular season against the Golden State Warriors on October 21, 2023.

In a star-studded production titled “Forever Iconic: Purple and Gold Always,” Bryant collaborated with a lineup of celebrities, including Shohei Ohtani from the Los Angeles Dodgers, Lakers icon Magic Johnson, and actress Brenda Song. The video features playful moments, such as Song recreating a viral meme of LeBron James shouting, “it’s our ball, ain’t it?” and Luka Doncic dramatically tossing a towel into a trash can while calling out “Kobe.”

Magic Johnson adds a nostalgic touch, appearing at the end of the video holding the coveted Larry O’Brien Trophy and declaring, “It’s Showtime, baby!” This emotional nod to the Lakers’ history resonates deeply with fans who remember the team’s glory days.

Bryant expressed her excitement on Instagram, stating it was “such an honor” to be part of the project, emphasizing her commitment to the “Lakers family forever.” Her recent graduation from the University of Southern California‘s School of Cinematic Arts in May has clearly set the stage for her creative endeavors.

The hype video not only showcases Natalia’s burgeoning talent but also serves as a tribute to her father’s legacy, featuring a clip of his iconic game-winning shot against the Phoenix Suns during the 2006 NBA playoffs. This personal touch adds an emotional layer, connecting the present with the past.

As the Lakers gear up for the upcoming season, fans can expect more excitement leading up to the opener. The latest developments indicate that this video is just the beginning of a thrilling season for the team.

Stay tuned for further updates as the Lakers prepare to reclaim their position in the NBA. This is a moment that promises to resonate with basketball fans worldwide, combining nostalgia with new beginnings as Natalia Bryant steps into the spotlight.