A new book by Bruce C. Bryan emphasizes the connection between exceptional service in the restaurant industry and success in live music. Titled Turning Tables: Everything I Needed to Know About Business I Learned as a Server, the book explores how lessons from the dining experience can enhance the performance of musicians and venue staff alike.
Bryan’s insights stem from his diverse background, which includes working as a server, managing television sales teams, and leading the marketing firm 5 Points Creative. He is also the founder of the non-profit Spot on Kirk, a significant contributor to Roanoke, Virginia’s live music scene, hosting regional and touring artists such as Cedric Burnside, Morgan Wade, Freddie McGregor, and Wheatus.
Lessons from the Restaurant Floor
Bryan argues that managing a live show shares many similarities with running a restaurant. Both environments showcase a performance where teamwork and timing are essential. As the lights dim and anticipation builds, a well-coordinated team works behind the scenes to create a memorable experience.
In Turning Tables, Bryan draws a parallel between outstanding service and captivating performances. He notes that both servers and musicians must read their audience and respond accordingly. “Every night, both servers and musicians step into the spotlight,” he writes. The energy exchanged between performers and their audience is palpable, underscoring the importance of how tasks are executed.
Bryan emphasizes the need to respect seasoned professionals in the industry, likening them to the “Dollys” of the workplace—those pivotal figures who guide and support the entire operation. He explains, “You don’t need to be on stage to be part of the show—you just need to know your cues and watch each other’s backs.” This camaraderie parallels the dynamics of a restaurant team, where effective communication and collaboration are vital.
Precision and Professionalism in Live Music
A key theme in Bryan’s book is the idea of “hospitality as precision.” He cites a memorable episode from the show The Bear, where every detail matters. Musicians and crew are encouraged to adopt this mindset: check equipment before doors open, confirm set times, and maintain clear communication. As Bryan succinctly puts it, “It’s not about the fork—it’s about honoring the craft.” In the context of music, this translates to respecting the sound, setup, and audience.
Another important lesson from Turning Tables is the significance of starting with a smile and ending with a thank you. This approach extends beyond simple customer service; it is foundational to building strong reputations within the industry. When artists express gratitude toward their crew, and staff treat every band like a headliner, a culture of respect emerges. This, in turn, fosters loyalty among fans and encourages artists to return.
Bryan asserts, “People pay more for exceptional service,” which resonates in the world of live music, where quality experiences lead to lasting connections.
For all participants in the live music ecosystem, from sound technicians to touring bands, Turning Tables serves as a guide to attitude, preparation, and professionalism. The book encourages individuals to:
– Prepare like a pro
– Perform with care
– Support your team
– Show gratitude always
As Bryan illustrates, whether serving dinner or entertaining a crowd, the goal remains the same: to create unforgettable experiences.
For those looking to elevate their approach to live performances or events, Bruce C. Bryan’s new book offers valuable insights into how the principles of hospitality can transform work into art.