URGENT UPDATE: A historic transformation is underway in Japan as a mother and son duo has converted their ancestral home, over 200 years old, into a guesthouse, officially opening its doors in July 2023. Machiko Imai and her son Matsukane Imai have breathed new life into this traditional property located in Okaya, a serene city in Nagano Prefecture.
This remarkable project was sparked after Machiko inherited the family home from her father following his passing in 2020. The duo dedicated three years to restoring the home, ensuring it honors its historical significance while providing a unique experience for visitors. Rates start from $350 per night for a minimum two-night stay on Airbnb, making this a prime destination for travelers seeking a taste of traditional Japanese culture.
Matsukane recalls childhood summers spent at the family estate, filled with memories of simple joys like watching fireflies and playing with fireworks. With this renovation, they aim to share that nostalgic experience with both domestic and international tourists. “There was never a question of selling it,” said Matsukane, emphasizing their commitment to preserving the family’s legacy.
The property, which features a main house, two gardens, and several outbuildings, is located about two and a half hours from Tokyo by car or train. Its untouched state stands in stark contrast to the modern renovations seen in neighboring homes. As Matsukane noted, “The last time anyone lived there full-time was in the early 1900s,” but the house remains in good condition thanks to the care of past generations.
The idea to turn the ancestral home into a guesthouse emerged from a suggestion by a friend, prompting the Imais to consider how best to utilize the space. “I wanted to share that feeling of being in a traditional Japanese home with foreign visitors,” Machiko explained.
The extensive renovation involved clearing decades of stored items and engaging local architects and builders to modernize the space while retaining its historical charm. The Imais received a government subsidy aimed at promoting tourism through the preservation of historical sites, which helped cover about one-third of their renovation costs. This initiative aligns with recent efforts by the Japanese government to boost tourism beyond major hotspots, as evidenced by record-breaking international visitors, with 36.8 million tourists in 2024.
The guesthouse accommodates up to 10 guests and is located in a residential area near shops and a mall, offering a peaceful retreat from urban life. Despite the challenges of managing the property remotely from Tokyo, they partnered with a boutique hotel operator to assist with operations. Matsukane remarked on the unique experience of having guests, stating, “I think our first real guest was someone that they introduced because they had overbooked.”
In a delightful personal touch, Matsukane arranged for special amenities for families staying at the guesthouse, demonstrating their commitment to guest satisfaction. “When you’re running your own place, you can do whatever you want,” he said, contrasting the personalized service of an independent operation with the structured approach required by the hotel operator.
The Imais have treated their guesthouse like a living museum, adding informational placards that explain each room’s original purpose. They have even incorporated locally sourced silkworm silk into the master bedroom’s decor, paying homage to its historical significance.
As the guesthouse thrives, Matsukane continues to spend weekends at the property, making minor improvements and enjoying quality family time. He reflects on the journey, saying, “I would say this has been a labor of love.”
With its rich history and tranquil setting, the Imai guesthouse offers a unique experience for those looking to immerse themselves in the beauty of traditional Japan. This project not only honors their heritage but also revitalizes interest in regional tourism, making it a compelling destination for travelers worldwide.
For those interested in experiencing this slice of history, bookings are available now on Airbnb.