The organizing committee for the Milan-Cortina 2026 Winter Olympic and Paralympic Games has officially unveiled two striking posters designed to capture the spirit of the upcoming events. The posters, revealed on Wednesday, are the creative work of Italian artists Olimpia Zagnoli and Carolina Altavilla, showcasing bold graphics intended to reflect the character of both Milan and Cortina.
Zagnoli’s poster, titled “Olympic Vision,” presents a vibrant composition featuring a central figure peering through glasses shaped like Olympic rings. The backdrop features the iconic white mountain caps that define the region. Zagnoli noted that her design embodies the stylish essence of her hometown, Milan, while also paying homage to the mountainous landscape of Cortina. The poster aims to celebrate both the athletes and the spectators who will gather for the games, scheduled to take place from February 6 to 22, 2026.
In contrast, Altavilla’s untitled poster for the Winter Paralympic Games, set for March 6 to 15, 2026, captures the dynamic nature of all six Paralympic Winter sports. The design is characterized by a burst of color, featuring vivid pinks, blues, and chartreuse. An image of Milan’s famous Duomo cathedral features prominently in the foreground, while three curved symbols known as “Agitos,” which translate to “I move” in Latin, crown the athletes depicted in the artwork.
These posters are not only significant representations of the events but also part of a broader artistic initiative. Earlier in the summer, the Milan-Cortina organizers released ten additional artistic posters created by a diverse group of five female and five male artists, all of which are currently displayed at the Triennale design museum in Milan.
Large versions of the newly unveiled posters will be showcased alongside the official Olympic torches at various locations during the Winter Games. For those interested, smaller versions of the posters are available for purchase at a price of 35 euros (approximately $41).
The artistic tradition of Olympic posters dates back to the early 20th century, serving as a historical aspect of the Games. The recent designs by Zagnoli and Altavilla continue this legacy, aiming to inspire and engage audiences leading up to the highly anticipated events in Milan and Cortina.