URGENT UPDATE: McDonald’s has just announced a new lineup of extra value meals aimed at cost-conscious customers struggling with inflation. Starting on September 8, 2023, the fast-food giant will introduce eight meals, significantly discounted by 15% compared to purchasing items separately.
Among the offerings are a $5 sausage and egg McMuffin meal paired with a hash brown and small coffee, as well as an $8 Big Mac meal that includes fries and a medium soft drink. This initiative comes as the company faces mounting pressure from diners concerned about rising food prices, with some meals recently reaching upwards of $18 at select locations.
McDonald’s USA President Joe Erlinger emphasized the company’s commitment to affordability, stating, “McDonald’s USA is laser-focused on delivering value and affordability for our customers.” This move aims to enhance customer experience amid fluctuating economic conditions.
The extra value meals are a revival of the brand’s long-standing tradition, dating back to the introduction of the first extra value meal in 1991. The company has previously faced criticism over pricing, particularly after Erlinger addressed concerns in an open letter, clarifying that the higher prices were exceptions and not the norm.
Sales in the U.S. have shown signs of recovery after two consecutive quarters of decline, spurred by recent promotions. Foot traffic surged by double digits following the reintroduction of $2.99 Snack Wraps, indicating strong consumer interest in value-oriented offerings.
Looking ahead, McDonald’s plans to expand its extra value meal options this fall, including a $5 sausage, egg, and cheese McGriddle meal and an $8 10-piece chicken McNuggets meal. As the fast-food chain continues to adapt to customer needs, these new meals could provide much-needed relief to budget-conscious diners across the U.S.
Stay tuned for further updates on McDonald’s evolving menu and pricing strategies as they respond to the changing economic landscape.