Transforming a photography session from uncertainty into a structured process can significantly enhance professionalism and client satisfaction. A recent video by photographer Laura illustrates a comprehensive workflow that equips photographers with the tools to approach client shoots with confidence. By shifting focus from technical gear to creative direction, Laura reveals how effective preparation can elevate a shoot.
The video begins with a promise: by refining the planning stages, photographers can present themselves as industry professionals. Instead of getting lost in gear choices and minor details, Laura encourages a mindset akin to that of a creative director, one who comprehensively understands client needs. By using a case study featuring a personal trainer as a client, she provides tangible steps that can be adapted for various service-oriented businesses.
Pinterest serves as a crucial resource in this planning process, acting as a visual library to gather inspiration. Laura demonstrates how to collect relevant images that align with the desired shoot aesthetic. She searches for terms like “personal trainer” and curates a selection of images that embody the look she aims to achieve. This curated board is then organized by specific locations—such as a gym and an outdoor space—allowing for efficient planning and quick reference during the shoot.
The structured approach includes categories for different types of images, such as action shots, stretching, and close-ups with equipment. This organization provides a safety net, reducing the pressure to be creative on the spot and helping photographers maintain focus during the session.
Once the Pinterest board is populated, the workflow transitions to Milanote, where Laura translates her ideas into a clear, actionable shoot plan. This platform allows her to create a visual guide that clients can easily grasp, complete with location photos, Google Maps links, and timelines for each segment of the shoot. The detailed schedule ensures that both photographer and client are aligned, eliminating guesswork and last-minute confusion.
Incorporating mood boards, Laura showcases color palettes and sample poses that reflect a healthy fitness brand. This visual guidance can be referenced quickly, making it easier for photographers to stay on track throughout the shoot. Furthermore, Laura explains how to link various boards together, enabling the addition of sections for outfits and shoot goals, while utilizing templates to streamline the planning process.
Another key aspect of Laura’s approach is the inclusion of short video clips and social media trailers, which many clients now expect from their sessions. By integrating reference videos and notes on cinematic elements like pacing and color grading, she enhances the perceived value of the shoot. The video offers a thorough walkthrough of how to create an organized board starting from scratch, ensuring that clients can contribute their ideas directly.
Laura emphasizes the importance of punctuality, particularly in crowded or time-sensitive locations. This attention to logistics is often overlooked but plays a significant role in establishing trust and professionalism. The planning process not only reduces a photographer’s stress but also fosters stronger relationships with clients, leading to referrals and repeat business.
For an in-depth look at Laura’s planning techniques and to transform your next client shoot, the full video is available above. Alex Cooke, a Cleveland-based photographer and meteorologist, highlights the importance of these strategies, showcasing how effective preparation can lead to successful photography sessions.