BREAKING: At the age of 84, Martha Stewart has just launched her first-ever skincare line, Elm Biosciences, marking a remarkable milestone in her entrepreneurial journey. The announcement came during the Fashion Group International Night of Stars gala on October 23, 2023, where Stewart expressed immense excitement about her new venture.
The skincare line currently features two products: the A30 Elemental Serum, touted as “magnificent” and designed for both morning and nighttime use, and the Inner Dose Daily Skin Supplement. In a world consumed by skincare trends, Stewart emphasizes the need for simplicity and efficacy in routines, stating, “That’s why we’re making it simple and very efficacious.”
However, Stewart isn’t only endorsing her own products; she revealed her go-to beauty staple is Tatcha’s The Camellia Cleansing Oil, a dual-action makeup remover and face wash. “I love that very much,” she exclaimed, underscoring her commitment to effective skincare.
When discussing common skincare mistakes, Stewart pointedly remarked that many people neglect to cleanse their faces properly or apply enough nourishing serums and creams. “It’s kind of lazy, and I’m shocked that people don’t do a better job of it,” she said. Her mission with Elm Biosciences is to encourage a more diligent approach to skincare.
The gala, held at the iconic Rainbow Room in New York City, was star-studded, featuring fashion industry luminaries such as David Lauren and Law Roach. Stewart also presented the Leadership in Luxury Lifestyle Award to Sarah Wetenhall, the owner and CEO of the Colony Hotel and Hedges Inn, highlighting her commitment to excellence in lifestyle.
As Stewart continues to influence the beauty and fashion industries, her new skincare line reflects her enduring legacy of quality and sophistication. With Elm Biosciences, she aims to set a standard for effective skincare that resonates with consumers today.
Stay tuned for more updates as Stewart’s line gains traction and her insights on beauty continue to inspire.