BREAKING: Billionaire investor Mark Cuban is making waves on social media by inviting fans to create AI-generated videos of him using OpenAI’s Sora 2 platform. The announcement, made on October 3, 2025, comes as the latest version of Sora ignites a viral AI video trend, and Cuban is among the first major public figures to embrace this innovative technology.
Cuban declared, “My Cameos are open” on Sora, encouraging users to utilize his personal invite code, MCUBAN, to join the platform. His posts on social media platforms X and Bluesky have already garnered over 800,000 views combined, showcasing a significant interest in this new AI feature.
In a statement to Business Insider, Cuban emphasized the fun aspect of this initiative, confirming that “anyone can use my likeness to make a cameo.” This playful engagement illustrates his willingness to dive into the rapidly evolving landscape of AI technology.
Sora 2 allows users to generate hyperrealistic videos, offering a blend of creativity and technology that captivates audiences. As described by Business Insider’s Katie Notopoulos, the app embodies a “delightful” yet “terrifying” glimpse into the future of AI-generated content, enabling users to craft personal clips with astonishing realism.
The launch of Sora 2 has already sparked a frenzy, with invite codes being resold on platforms like eBay for prices ranging from $10.99 to $45. Despite OpenAI’s warnings against selling these codes, demand remains high, reflecting the platform’s rapid rise in popularity. As of October 3, Sora was ranked as the No. 1 free app in the Apple App Store, surpassing competitors like Google’s Gemini and even ChatGPT.
Users have quickly embraced the platform, generating viral clips featuring well-known figures such as Sora’s CEO Sam Altman. From humorous scenarios to creative music videos, the platform has become a cultural touchpoint, leading to a surge in user-generated content. Altman’s own likeness was a focal point in the app’s early days, with users creating everything from comedic skits to imaginative narratives.
As Sora 2 continues to attract attention, OpenAI is adapting its policies to manage the growing user base. In a recent blog post, Sam Altman announced plans for more “granular” control for rightsholders regarding how their likenesses and intellectual property are utilized within the platform. This move aims to balance user creativity with the rights of individuals depicted in AI-generated content.
With Cuban’s enthusiastic endorsement and the escalating popularity of Sora 2, the future of AI-generated videos appears bright and full of potential. As users flock to the platform, the implications for entertainment, content creation, and digital interactions are profound.
Stay tuned for more updates as this story unfolds and as AI technology continues to evolve, reshaping how we interact with media and each other.