UPDATE: Louisiana is ramping up its efforts to attract travelers as tourism rebounds post-pandemic. Lt. Gov. Billy Nungesser and his team are actively promoting the Bayou State, targeting potential visitors in major cities worldwide. As travel returns, officials are determined to keep Louisiana top of mind for explorers ready to hit the road.
In a recent address to the Rotary Club of Lake Charles on July 27, 2025, Nungesser revealed that his office utilized a U.S. Commerce Department grant to enhance awareness of Louisiana’s travel appeal in cities like Mumbai, New Delhi, Madrid, and Milan. “Those Canadians love them some Louisiana,” Nungesser emphasized, noting that Canada accounts for about 33 percent of Louisiana’s international market, with promotional efforts there set to ramp up soon.
Statistics from 2023 show that Louisiana welcomed an impressive 43 million domestic and international visitors, who collectively spent $18.1 billion, marking a 5.4 percent increase from 2022. Notably, international visitation surged by 16.9 percent, with spending reaching $1.7 billion.
Louisiana’s visibility is further boosted by its participation in high-profile events, such as the Rose Parade in Pasadena, California. Nungesser stated, “The return on investment for the Rose Parade has been incredible,” highlighting the estimated 10.4 billion people reached through media coverage over the past four years, valued at $144.9 million. This exposure, combined with lively floats decorated by volunteers, underscores the state’s vibrant culture.
In addition to tourism marketing, Nungesser’s office is focused on enhancing the state’s natural attractions. Since taking office nearly a decade ago, he has successfully revived seven state parks that were previously at risk of closure. Today, Louisiana’s parks welcome over 1.75 million visitors annually, with plans to develop resort conference centers to attract more events. “We have over 350 groups that meet every year all over Louisiana,” he explained, emphasizing the potential economic boost for local communities.
One standout destination is Bogue Chitto State Park, known for its mountain biking trails. An estimated 1,000 visitors a month come from various states to experience these trails, which have gained recognition through a recent Prime Video documentary. The park has expanded its offerings and acquired an additional 600 acres for further development.
On the legislative front, Nungesser is advocating for transparency in the seafood industry. Recent regulations require restaurants to label imported seafood on menus, aiming to support local fishermen and ensure consumers are informed about their food sources. “If you eat Boudreaux’s crawfish tails, they’re going to be from Boudreaux’s,” he affirmed.
In a broader community effort, the Love the Boot Week initiative continues to mobilize volunteers for litter removal, with a record 19,441 participants in 2024. Nungesser highlighted the movement’s impact, stating, “We’re not going to take our foot off the gas until we have no more trash in Louisiana.”
As Louisiana positions itself as a premier travel destination, the combination of strategic marketing, legislative advocacy, and community involvement signals an exciting future for the state’s tourism industry. Travelers and locals alike are encouraged to explore the rich cultural and natural offerings that make Louisiana unique. For more information, visit explorelouisiana.com and discover the beauty of the Bayou State.