UPDATE: The 17th annual Christmas in the Crest toy drive and block party kicks off TODAY, December 20, 2023, from 10 a.m. to 12 p.m. at Kings Supermarket in Vallejo, California. This community-focused celebration aims to spread holiday cheer and provide essential gifts to children in need.

Organized by the Neighborhood Hope Dealer and Help Others Prosper Eternally (HOPE), this year’s event promises to be bigger and better than ever. With attractions such as bouncy houses, inflatable sports activities, and surprise visits from beloved Christmas characters including the Grinch, anticipation is building as the community prepares to come together for a day of joy.

Word Smith, founder of Neighborhood Hope Dealer, emphasized the event’s mission: “No child left out — we just want to give a Christmas to children who absolutely have nothing.” This heartfelt commitment has driven the toy drive for nearly two decades, creating lasting memories and uplifting spirits across the region.

In addition to the festive activities, the event will feature live music, raffles, and even scratch-off tickets for parents, enhancing community engagement and ensuring a vibrant atmosphere. “It’s always a great vibe, great music,” said Jameelah Hanif, founder of Watch Me Grow Inc.. “People come out, feel safe, and enjoy the community.”

As the event unfolds, organizers have been collecting toys year-round to maximize impact. Smith clarified, “It’s not just about the toy or the bike — it’s about a block party where we bring the spirit of Christmas to the neighborhood. It’s love.”

This initiative also stands out for its focus on community involvement. Local talents will contribute to the event, from DJs to performers, creating a sense of ownership and pride among residents. “Everything comes together like pieces to a puzzle — and that is the key to our success,” Smith explained.

While the toy drive is a highlight, the organization’s work extends beyond this annual event. Smith emphasized the importance of building relationships within the community, stating, “We come in, engage, and build relationships.” These connections foster mentorship and other collaborative efforts, proving that their mission is ongoing and impactful.

As Christmas approaches, expect the joy to flow “one toy at a time,” Smith concluded, highlighting the fundamental principle driving this initiative: love.

Join in the festive spirit and support this meaningful event, as Vallejo comes together to make a difference in the lives of children today. Don’t miss out on the chance to spread joy and share in the holiday cheer!