Krafton, the developer renowned for its popular titles like PUBG: Battlegrounds and the life simulation game InZOI, is shifting its focus towards artificial intelligence (AI) as part of a new strategic initiative. The company has announced an ambitious “AI First” approach aimed at integrating AI technologies to enhance productivity and streamline operations.
Under this initiative, Krafton plans to invest over 100 billion Korean won, which is approximately $70 million, in building a dedicated GPU cluster. This infrastructure will facilitate advanced AI workflow automation and bolster research and development in AI, including in-game AI services. The company anticipates completing its AI platform by the second half of 2024.
Krafton’s strategy not only emphasizes technological advancements but also addresses workforce integration. The company will allocate about ₩30 billion annually to assist employees in adopting AI tools in their daily tasks. Additionally, Krafton plans to restructure its human resources and organizational operations to better support the implementation of its “AI First” strategy.
This development aligns with a broader trend in the tech industry, where companies like Shopify and Duolingo have similarly integrated AI into their operational frameworks. Analysts suggest that Krafton may not be the only gaming company undergoing significant structural changes in response to AI advancements.
The Financial Times reported that investors looking to take Electronic Arts (EA) private are banking on AI-driven cost reductions to enhance profits in the coming years. This highlights a growing acknowledgment within the gaming sector of AI’s potential to transform business models and operational efficiencies.
As Krafton embarks on this AI-focused journey, the gaming community and industry stakeholders will be watching closely to see how these changes impact both the company and the broader gaming landscape. The shift towards AI could redefine how game development and player interaction evolve in the near future.