Keith Urban has announced the creation of the Keith Urban Rising Star Scholarship, aimed at discovering and nurturing the next generation of Australian country music talent. This initiative, in partnership with the Tamworth Country Music Festival, will provide one lucky artist with a unique opportunity to immerse themselves in the vibrant music scene of Nashville, Tennessee.
The scholarship offers the recipient “unprecedented access” to Nashville’s rich musical landscape. Key benefits include the chance to perform, write, and network with industry professionals, along with two days of recording time at Urban’s studio, The Sound. All expenses, including flights and accommodation, will be covered for the winner.
“Sometimes all a musician needs is an opportunity to be heard or someone to help nurture their talent,” Urban stated. The four-time Grammy Award winner expressed hope that this scholarship would not only inspire him but also motivate others in the industry.
Urban’s Connection to Tamworth and the Country Music Scene
Urban’s relationship with the Tamworth Country Music Festival is deeply rooted, having started as a busker in his early career. His rise to fame was further solidified when he won the Star Maker competition at the age of 22. Since then, he has garnered significant accolades, including 15 Golden Guitar Awards and the prestigious Roll of Renown award, recognizing his “extraordinary creative contributions to the Australasian country music industry.”
Australia boasts a rich tapestry of country music talent, featuring artists like Kasey Chambers, Brad Cox, and Troy Cassar-Daley. The country’s music scene is ranked third globally, trailing only the United States and Canada. A recent report by Luminate highlighted that Australians streamed country music 1.1 billion times during the first half of 2023, as measured by the top 500 songs in the genre.
Engaging a New Generation of Fans
The popularity of country music in Australia is on the rise, particularly among younger listeners. A report from Live Nation, titled “Step Into Country,” indicates that the genre is attracting new fans from Gen Z. This trend underscores the relevance of initiatives like the Rising Star Scholarship in fostering the careers of emerging artists.
Applications for the scholarship will be managed through an online submission platform, set to launch in January 2026 at tcmf.com.au. This initiative not only highlights Urban’s commitment to the future of country music but also reinforces the significance of nurturing talent within the industry. As the scholarship aims to support aspiring musicians, it stands as a testament to the enduring legacy of country music in Australia and its potential for growth on the global stage.