JAANUU, a leader in fashion-forward medical apparel, has announced the launch of its Core Collection on Nordstrom.com, marking a significant milestone as the first premium medical-apparel brand available on the platform. This strategic move, unveiled on September 15, 2025, aims to expand the brand’s reach and reinforce its commitment to healthcare professionals seeking stylish and functional uniforms.
The Core Collection features a range of best-selling styles crafted from JAANUU’s proprietary UltraSOFT™ and UltraLAST™ fabrics. These materials are designed to provide the comfort and durability essential for demanding healthcare environments. By introducing this collection to Nordstrom, JAANUU not only enhances its visibility but also positions itself as a go-to choice for professionals who value quality and design in their workwear.
Strategic Expansion and Growth Plans
This launch follows JAANUU’s recent entry into Amazon.com, illustrating the brand’s strategy to connect with customers in diverse retail environments. According to Mike Alexander, CEO of JAANUU, “Our mission has always been to bring elevated design, performance fabrics, and self-expression to professionals who deserve more from their workwear.” He emphasized that expanding into platforms like Nordstrom is a deliberate part of their growth strategy, aimed at reaching new audiences in settings that align with their premium brand identity.
JAANUU’s commitment to redefining medical uniforms reflects a broader trend in the industry, where aesthetics and functionality are increasingly prioritized. The partnership with Nordstrom, known for its emphasis on quality and service, further underscores JAANUU’s role in blurring the lines between professional attire and fashion.
Healthcare professionals will now find it easier to access high-quality medical apparel that meets both their functional needs and personal style preferences. The launch at Nordstrom marks a unique opportunity for customers to shop the only dedicated medical apparel brand on the platform, solidifying JAANUU’s position in the market.
The Future of JAANUU
JAANUU aims to build on this momentum with plans for additional retail and marketplace expansions throughout late 2025 and into 2026. The brand continues to innovate in the medical apparel space, driven by its founding principle of blending style with performance. Since its inception in 2013, JAANUU has set the standard for premium uniforms, appealing to professionals who want to look and feel their best both on and off the job.
JAANUU apparel is now available for purchase not only at Nordstrom.com but also on Amazon.com and JAANUU.com. The brand encourages customers to explore its full collection, which is designed to empower healthcare professionals with confidence and style.
For more information on JAANUU and to shop the Core Collection, visit JAANUU.com or follow the brand on social media platforms like Instagram, Facebook, TikTok, and LinkedIn.