Infillion has launched the Infillion Agent Connector, a groundbreaking platform designed for AI-driven media buying. Announced on December 16, 2025, in New York, this innovative solution allows AI systems to seamlessly plan, purchase, and optimize programmatic advertising campaigns in real-time. As the advertising industry evolves towards more autonomous operations, Infillion positions itself at the forefront of this transformation.
The Infillion Agent Connector is being touted as the first agent-native media execution platform in the industry. It stands out as a full-stack solution tailored specifically for AI applications. As brands and agencies increasingly invest in unified AI command centers, this platform offers a pathway that is both open and AI-agnostic, facilitating smoother integration and operation.
According to data from Gartner and WARC, the landscape of programmatic spending is set for a significant shift. By 2028, it is projected that over $100 billion in programmatic expenditure will be managed through AI agents. This changing dynamic is leading to the emergence of two contrasting approaches: closed, proprietary AI ecosystems and open, interoperable execution layers. Infillion is firmly championing the latter, advocating for an accessible and unified model that empowers agencies to select the agents that best suit their needs.
Infillion’s commitment to an open model reflects a broader industry trend towards flexibility and choice. As media operations become more complex, the need for platforms that can adapt to various AI systems is critical. The Infillion Agent Connector aims to meet this requirement, positioning itself as an essential tool for modern media buying.
This launch comes at a pivotal moment as advertisers seek solutions that enhance efficiency and effectiveness in their campaigns. By embracing AI technology, Infillion is not only enhancing its platform but also setting a standard for future developments in media execution. The emphasis on an open architecture ensures that agencies can leverage the tools and technologies that align with their strategic goals, without being locked into a single proprietary system.
As the industry navigates this transition, Infillion’s proactive approach to defining the future of media buying may significantly influence how brands engage with their audiences in an increasingly digital landscape.