Hyundai is set to showcase its latest innovations at the Consumer Electronics Show (CES) 2026 in Las Vegas. The company’s presentation will take place on January 5, 2026, at 4 PM ET. Viewers can livestream the event via Hyundai’s official YouTube channels, including both the HyundaiUSA and global platforms.
While the automotive presence at CES 2026 may not be as pronounced as in previous years, with notable electric vehicle (EV) incentives being withdrawn, Hyundai aims to captivate audiences with its advanced technological offerings. The company’s Mobis subsidiary is expected to reveal more than 30 mobility convergence technologies, including the much-anticipated Holographic Windshield Display. This next-generation heads-up display projects essential driving information directly onto the windshield, allowing drivers to access data without distraction or obstructing their view. Designed with an impressive 18.1-inch vertically expandable display, the system promises to enhance the driving experience, as passengers can enjoy video content that remains invisible to the driver.
Hyundai’s innovative approach to the Holographic Windshield Display is a collaboration with the German optics expert Zeiss. Together, they have developed what they claim to be the world’s first system that uses holographic film to convert an entire front windshield into a large display surface. Mass production of this cutting-edge technology is not expected until 2029, indicating that it may take time before consumers can experience it in their vehicles.
In addition to the Holographic Windshield Display, Hyundai is anticipated to introduce its new Atlas robot. This next-generation robot, reminiscent of a dog in its design, is part of Hyundai’s broader strategy for AI robotics. The company acquired Boston Dynamics in 2020, and the Atlas robot exemplifies their ongoing commitment to developing safe and adaptable robotic co-workers. According to Hyundai, this technology represents a significant step toward the commercialization of AI robotics.
Hyundai’s presentation will also encompass a range of other technological advancements. The company plans to discuss innovations in electronics, chassis system safety, augmented reality head-up displays, low-power display solutions, and electric vehicle drive systems. These discussions reflect Hyundai’s multifaceted approach to mobility and technology, aiming to position itself as a leader in the evolving automotive landscape.
As CES 2026 approaches, Hyundai’s presentation promises to showcase the company’s vision for the future of transportation and robotics. With its focus on innovative technologies and strategic partnerships, Hyundai is poised to make a notable impact at this year’s event, despite the downturn in the electric vehicle market.